Why is THIS the PERFECT Landing Page?
Wes McDowell・13 minutes read
The average landing page converts 9% of its traffic, but the presented blueprint can double this rate to over 20%. Key elements like the hero section, headline, subheadline, and clear call-to-action are essential for optimizing landing pages and increasing conversion rates.
Insights
- The average landing page converts about 9% of its traffic.
- The landing page blueprint provided can enhance conversion rates to over 20%, emphasizing the importance of elements like the hero section, clear headlines, and focused CTAs.
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Recent questions
How can I improve landing page conversion rates?
By focusing on the hero section, headline, subheadline, and CTA.
What is the purpose of a landing page?
To direct individuals to take a specific action.
What is the impact of including customer fears in a landing page?
It can increase conversion rates by 7%.
What percentage of traffic does the average landing page convert?
About 9%.
Why should landing pages exclude navigation options?
To maintain focus on the desired action.
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Summary
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"Optimizing Landing Pages for Higher Conversions"
- The average landing page converts about 9% of its traffic.
- The landing page blueprint presented can double this conversion rate to over 20%.
- A landing page is used to direct individuals to take a specific action.
- The hero section at the top of the landing page is crucial for engagement.
- Landing pages should not include navigation options to maintain focus on the desired action.
- The headline should focus on the promise or transformation of the offer.
- The subheadline should clarify the specific offer being made.
- The call to action (CTA) should be clear and match the action being requested.
- Including a statement addressing customer fears can increase conversion rates by 7%.
