Landing Page Structure (With Examples)
Flux Academy・13 minutes read
A well-structured landing page should have a clear title, subtitle, call to action, social proof, and visual representation above the fold, while also including features, objections, benefits, testimonials, FAQ, second call to action, and founder's note below the fold. These elements work together to communicate value, build credibility, address objections, and humanize the product for potential customers.
Insights
- The text emphasizes the critical components of a well-structured landing page, including a clear headline, subtitle, call to action, social proof, visual representation, features, objections, benefits, testimonials, success stories, FAQs, a second call to action, and a founder's note.
- It underscores the significance of balancing elements above and below the fold to effectively communicate value, build credibility, address objections, and humanize the product, ensuring a comprehensive and engaging user experience.
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Recent questions
What is the significance of a headline on a landing page?
The headline on a landing page is crucial as it needs to clearly communicate the value provided to visitors. It is the first thing users see and should grab their attention while informing them about what the product or service offers.
Why is social proof important on a landing page?
Social proof on a landing page is essential as it helps build credibility and leverages the bandwagon effect. Testimonials, success stories, and other forms of social proof can reassure potential customers and encourage them to take the desired action.
How can a landing page effectively showcase a product?
A landing page can effectively showcase a product by using visual representations that demonstrate the product in action. It is recommended to focus on practical demonstrations rather than elaborate designs to give visitors a clear idea of what the product does.
What elements should be included below the fold on a landing page?
Below the fold on a landing page, it is important to include features, objections, and benefits that justify the communicated value. This section should address any remaining doubts or questions potential customers may have to encourage them to convert.
Why is it recommended to include a founder's note on a landing page?
Including a founder's note on a landing page is recommended as it humanizes the product and shares the story behind it. This personal touch can help create a connection with visitors and make the product more relatable, potentially increasing conversions.
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Summary
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Effective Landing Page Structure: Key Elements Explained
- The text discusses the importance of a well-structured landing page, covering elements both above and below the fold.
- The first crucial element highlighted is the title/headline, emphasizing the need to clearly communicate the value provided.
- Following the headline, the text mentions the significance of a subtitle/subhead to elaborate on how the value is delivered.
- The call to action is identified as a key component to guide users on the next steps, with examples of different types provided.
- Social proof is emphasized as a vital element above the fold to build credibility and leverage the bandwagon effect.
- Visual representation is highlighted as essential, recommending showcasing the product in action rather than elaborate designs.
- Moving below the fold, the text discusses the importance of features, objections, and benefits to justify the communicated value.
- Additional social proof in the form of testimonials and success stories is suggested to further build credibility.
- Frequently asked questions are recommended to address any objections not covered earlier, providing clarity for potential customers.
- The inclusion of a second call to action and a founder's note to humanize the product and share the story behind it are highlighted as impactful elements to complete the landing page structure.
