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Top 5 Times A Dragon Has Uncovered Something | Vol. 3 | COMPILATION | Dragons' Den

Dragons' Den・47 minutes read

Melissa Snover presents her Magic Candy Factory business, seeking investment for a 3D food printer allowing candy customization, but Dragons decline due to concerns about ownership structure and corporate ties. Ross Mendham offers Bare Naked Foods to the Dragons, facing skepticism about gluten-free claims, but ultimately secures an investment from Duncan Bannatyne for 50% of the business.

Insights

  • Melissa Snover introduces the Magic Candy Factory, a pioneering 3D food printer allowing candy customization, alongside a novel concept of personalized supplements, but faces rejection from the Dragons due to concerns about her business's ownership structure and independence.
  • Ross Mendham presents Bare Naked Foods, offering low-calorie, gluten-free noodles but struggles to convince the Dragons due to doubts about the gluten-free claim; despite initial skepticism, Duncan Bannatyne recognizes the brand's potential and offers an investment deal.

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Recent questions

  • What is the Magic Candy Factory?

    A 3D food printer for customizable candy.

  • Why did Melissa Snover start making candy?

    Due to her vegetarianism.

  • How many machines has the Magic Candy Factory deployed globally?

    Over 100 machines since 2016.

  • What is the Dragons' main concern about Melissa's business?

    Ownership structure and corporate ties.

  • What is the entrepreneur's main challenge despite interest in the product?

    Lack of orders and need for more investment.

Related videos

Summary

00:00

"Magic Candy Factory: Dragons Decline Investment"

  • Melissa Snover, a New York-born entrepreneur, presents her innovative business, the Magic Candy Factory, to the Dragons.
  • She seeks an investment of £80,000 for a 2% share in her 3D food printing business.
  • The Magic Candy Factory is the world's first 3D food printer certified for public and commercial use, allowing customization of candy.
  • Melissa also introduces a new concept of personalized supplements, where customers can choose from 27 options to create customized vitamins.
  • The Magic Candy Factory has deployed over 100 machines globally since its launch in 2016.
  • Melissa started making candy due to her vegetarianism, leading to her first consumer brand, Goody Good Stuff, which she later sold.
  • The Dragons question Melissa's ownership structure, with her owning only 10% of the business, while her partner owns 90%.
  • Concerns arise about the branding of the product under a German company, Catchers, leading to doubts about the business's independence.
  • The Dragons, including Peter Jones and Touker Suleyman, express reservations about investing due to the complex ownership structure and lack of control.
  • Ultimately, all four Dragons decline to invest in Melissa's business, citing concerns about the ownership structure and corporate ties.

17:14

"Entrepreneur innovates fast, safe product, faces challenges"

  • The entrepreneur observed a process taking 40 minutes and aimed to improve it by re-engineering it.
  • His developed product allows for a 15-minute application, twice as fast as the existing method.
  • The product is non-toxic, safe for pregnant women, and has been independently tested.
  • Despite interest, the entrepreneur lacks orders and needs more investment for trade shows and marketing.
  • He co-owns the formulation with a Chinese laboratory, which may hinder investment.
  • The dragons question the product's non-toxic claims and its safety, leading to doubts and rejections.
  • Another entrepreneur presents a food-to-go business, offering 5% for £80,000 investment.
  • His background includes modeling, finance, and now the food business, focusing on Halal products.
  • Dragons question the product's appeal, packaging, valuation, and lack of contracts for future revenue.
  • The dragons express skepticism over the valuation, lack of contracts, and uncertainty about the company's legal name, leading to rejections and doubts.

34:12

Investors reject Sunil's sandwich business, Nilesh's pitch.

  • Sunil Um faced rejection from the investors due to focusing more on personal presentation than discussing his sandwich business.
  • Ira Willingham declined investing in Sunil's business, while Tuka Suleiman also opted out.
  • Nick Jenkins lost interest in investing, leaving only Peter Jones.
  • Peter Jones advised Sunil to reevaluate his product and business strategy before leaving the deal.
  • Sunil's sandwich business failed to excite the dragons, resulting in no investment.
  • Nilesh Pandit, a former footballer, pitched his business Play Five Side Limited seeking £100,000 for 12.5% equity.
  • Nilesh explained his business model of partnering with schools and generating revenue through sports events.
  • Jenny Campbell showed interest in Nilesh's business due to its financial success.
  • Peter Jones questioned Nilesh's financial figures and past tax penalties, leading to his decision to not invest.
  • Despite Peter Jones' initial interest, he ultimately decided not to invest in Nilesh's business, leading to all dragons opting out.

50:12

"Low-Calorie Gluten-Free Noodle Business Investment"

  • Company sells two products online: Bare Naked Noodles and Bare Naked Protein Noodles, both under 30 calories, fat-free, and gluten-free.
  • Instructions for preparing the noodles: start by adding oil to a pan, then open the bag and drain the water, cooking for two minutes.
  • Ross Mendham seeks investment in his business, offering 20% for £60,000; Dragons question the gluten-free claim due to oatmeal content.
  • Ross struggles to convince the Dragons, but mentions potential deals with national retailers, selling each packet for £1.33 with a profit of 85-90p.
  • Despite initial doubts, Duncan Bannatyne offers £60,000 for 50% of the business, recognizing potential in Ross and the brand Bare Naked Foods.
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