Dragons Infuriated by Reusable Water Bottle | Dragons' Den
Dragons' Den・9 minutes read
Jeremiah seeks investment for Equity No to combat environmental issues in bottled water production, proposing Aqua Tina and Findafountain.org to reduce waste and promote refillable bottles. However, the investors, including James Caan, Duncan Bannatyne, Deborah Meaden, Peter Jones, and Theo Paphitis, express concerns about the business plan, practicality, environmental claims, and market potential, leading to all of them deciding not to invest.
Insights
- The business proposal for Equity No, led by Jeremiah, aims to address environmental issues in bottled water production by introducing Aqua Tina, a refillable pocket bottle targeting various markets. Findafountain.org complements this initiative by promoting free refills, aligning with the growing reusable bottle market valued at $2 billion annually.
- Several investors, including James Caan, Duncan Bannatyne, Deborah Meaden, Peter Jones, and Theo Paphitis, express concerns about the business plan, practicality, environmental claims, and market potential of the collapsible bottle, leading to their decisions not to invest in the company.
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Recent questions
What is Equity No seeking investment for?
To combat environmental unsustainability in bottled water production.
What is Findafountain.org and its purpose?
A website to locate water coolers for free refills.
Why did James Caan decide to opt out of investing?
Due to low turnover from high manufacturing costs.
Why did Duncan Bannatyne decline to invest in Equity No?
Citing concerns about the collapsible bottle's practicality.
What were the reasons behind Peter Jones and Theo Paphitis opting out of investing?
Doubts about market potential and product convenience.
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Summary
00:00
"Environmental Business Seeking Investment for Sustainable Solution"
- Jeremiah, an environmental businessman, seeks £100,000 for a 10% stake in his company, Equity No, aiming to combat the environmental unsustainability of bottled water production.
- Aqua Tina, a refillable pocket bottle, is proposed as a solution to reduce waste, targeting kids, corporates, and sports and leisure markets.
- Findafountain.org is introduced as a website to locate water coolers for free refills, aligning with the growing reusable bottle market valued at $2 billion annually.
- James Caan questions the business plan, revealing a £1 manufacturing cost for a £4.99 selling price, leading to a low turnover and his decision to opt out.
- Duncan Bannatyne criticizes the collapsible bottle's practicality, citing health club water availability and the inconvenience of carrying it, ultimately declining to invest.
- Deborah Meaden challenges the environmental claims, highlighting the bottle's need for multiple uses to match a single-use bottle's efficiency, expressing skepticism and opting out.
- Peter Jones and Theo Paphitis express doubts about the product's market potential, with Jones deeming the valuation unrealistic and declining investment, while Paphitis questions the bottle's convenience and also opts out.
