The Kardashian Sisters Talk Fashion, Twitter and Business - WSJ Interview

The Wall Street Journal2 minutes read

The Kardashians achieved fame through hard work in the fashion industry and utilize their reality show as a platform to expand their brand by engaging with fans for feedback and design input to maintain control and affordability.

Insights

  • The Kardashians' rise to fame is attributed to their hard work and entrepreneurial ventures in the fashion industry, rather than traditional routes like acting or music.
  • By leveraging their reality show as a platform for brand expansion, engaging with fans for input, and prioritizing affordability, the sisters maintain control over their brand and connect with their audience on a personal level.

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Recent questions

  • How did the Kardashians achieve fame?

    Through hard work and involvement in fashion.

  • What is unique about the Kardashians' denim line?

    Each sister has a unique fit reflecting their personalities.

  • How do the Kardashians interact with their fans?

    Through Twitter for feedback and design input.

  • What is the Kardashians' approach to brand control?

    They aim to maintain control and ensure affordability.

  • What role did the reality show play in the Kardashians' success?

    It provided a platform to expand their brand.

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Summary

00:00

Kardashians: Reality Stars Turned Fashion Moguls

  • The Kardashians are famous despite not being movie stars, athletes, or musicians.
  • They emphasize that their success is not just due to luck but involves hard work.
  • Before their reality show, they were already involved in the fashion industry with clothing stores and a clothing line.
  • The reality show provided a platform for them to expand their brand and design creations.
  • Each sister has a unique fit in their denim line, reflecting their personalities.
  • They engage with fans through Twitter for feedback and design input.
  • The sisters aim to maintain control over their brand and ensure affordability for their fans.
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