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Dragons' Den・12 minutes read
Paul Lobo and Barry Richie pitch Air Oasis Limited, seeking investment for their water-from-air company; however, the Dragons raise concerns about market viability, environmental impact, and taste, leading to a unanimous decision against investing.
Insights
- Air Oasis Limited seeks 125,000 pounds for 10% equity and produces water from air, demonstrating mineral separation in their product compared to tap water.
- The Dragons express concerns about market viability, environmental impact, and sales strategy, leading to skepticism and a unanimous decision against investing after finding the taste of Air Oasis water unpalatable.
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Recent questions
What is Air Oasis Limited?
A company producing water from air.
How much equity are Paul and Barry seeking?
10% equity for 125,000 pounds.
What is the cost of Air Oasis water?
7 pence per liter.
What are the concerns raised by the Dragons?
Market viability, environmental impact, and sales strategy.
What is the exclusive distribution rights of Air Oasis?
UK, Iran, Syria, Sri Lanka, India, and Nepal.
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Summary
00:00
"Air Oasis: Water from Air Innovation"
- Paul Lobo and Barry Richie seek 125,000 pounds for 10% equity in their company, Air Oasis Limited, which produces water from air.
- They demonstrate a scientific experiment with tap water and water from their machine, showing mineral separation in the latter.
- Air Oasis holds exclusive distribution rights in the UK, Iran, Syria, Sri Lanka, India, and Nepal, using a filtration system and UV light for pure water.
- The product aims to change water consumption habits, costing 7 pence per liter compared to 4 million pounds spent daily on bottled water in the UK.
- The Dragons question the market viability, environmental impact, and sales strategy of the product.
- Concerns arise about educating the public, with doubts on the feasibility of door-to-door sales and the business model's sustainability.
- Paul and Barry's financial details reveal selling prices, margins, and personal investments, leading to skepticism from the Dragons.
- Despite a confident start, the Dragons find the taste of Air Oasis water unpalatable, leading to a unanimous decision against investing.
