Leading through uncertainty: A design-led company - Brian Chesky (Config 2023)
Figma・2 minutes read
Sarah Culver and Shokuamoto express gratitude at Config 2023, addressing capacity issues and promising changes. Brian Chesky highlights the transformation of Airbnb, emphasizing the power of design in shaping a successful business and the importance of staying true to one's vision.
Insights
- Designers at Airbnb, under the leadership of CEO Brian Chesky, shifted towards a design-centered organization, emphasizing fewer projects, a clear roadmap, and elevating designers to the level of architects, resulting in a significant increase in free cash flow.
- Designers are encouraged to focus on problem-solving without compromising their vision, simplify their work by obsessing over details, collaborate closely with engineers, and ship products they are proud of, emphasizing the importance of creativity, imagination, and designing the world they want to live in.
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Recent questions
How did Airbnb transform its approach?
By shifting to a design-centered organization.
What should designers prioritize in their work?
Solving problems and not compromising on their vision.
How should product development begin?
With insights, historical references, and understanding user needs.
What is the role of the CEO in product development?
To maintain the roadmap and ensure alignment.
How did Airbnb's redesign impact its business?
Led to a significant increase in free cash flow.
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