ساعة الأثرياء | الدحيح
New Media Academy Life・2 minutes read
Adham Al-Nashif comments on a soccer match focusing on the goalkeeper's time-wasting tactics, while Rolex, founded by Hans Wilsdorf, became a leading Swiss watch company through innovative marketing strategies and high-quality timepieces.
Insights
- Rolex, founded by Hans Wilsdorf, revolutionized the watch industry through innovative marketing strategies, such as promoting the water-resistant Oyster watch and pioneering self-winding timepieces.
- Following Hans Wilsdorf's death, Rolex transitioned into a non-profit organization, utilizing its profits to support charitable causes, showcasing a unique business model in the luxury watch industry.
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Recent questions
What is the history of Rolex watches?
Rolex was founded by Hans Wilsdorf at 24 years old in London, later moving to Geneva. The company grew rapidly, introducing innovative marketing strategies like the water-resistant Oyster watch. Rolex's success continued with the release of iconic models like the Explorer and Submariner. Hans Wilsdorf's vision and dedication to quality propelled Rolex to become a leader in the luxury watch industry.
How did Rolex revolutionize watchmaking?
Rolex revolutionized watchmaking by introducing the first self-winding watch in 1931. The company's commitment to innovation led to the development of the water-resistant Oyster case and iconic models like the Submariner and GMT Master. Rolex's dedication to quality and precision set new standards in the industry, solidifying its reputation as a leader in luxury watchmaking.
What are some notable achievements of Rolex watches?
Rolex watches have achieved significant milestones, such as surviving deep-sea dives to extreme depths. The Rolex Deep Sea watch was designed to withstand pressures at 3,900 meters, with a safety margin of 25%. In a test conducted by James Cameron in 2012, a Rolex watch remained accurate at 11,000 meters, showcasing the brand's commitment to durability and precision in challenging environments.
How did Hans Wilsdorf contribute to Rolex's success?
Hans Wilsdorf played a crucial role in Rolex's success by founding the company and implementing innovative marketing strategies. He believed in the power of marketing to drive business growth and established Rolex as a leader in the luxury watch industry. Hans's dedication to quality, precision, and customer satisfaction laid the foundation for Rolex's enduring legacy as a prestigious and iconic brand.
What is the significance of Rolex's charitable foundation?
After Hans Wilsdorf's passing, Rolex's profits were directed to a charitable foundation he established. This transformed the company into a non-profit organization supporting various causes. The foundation's establishment reflects Rolex's commitment to giving back to society and making a positive impact beyond the realm of luxury watches.
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Summary
00:00
"Rolex: Timeless Luxury and Marketing Success"
- Adham Al-Nashif is commentating on a soccer match, emphasizing the goalkeeper's time-wasting tactics.
- The goalkeeper is allowed special privileges like treatment, drinks, and reproduction on the field.
- The commentator mentions an order delivery to Cairo Stadium, Area 18.
- Rolex, a renowned watch company, produces 1.05 million watches annually.
- The cheapest Rolex model, Oyster Perpetual, costs around $5,000.
- Rolex watches can have long waiting lists, with some models taking 3 to 4 years to acquire.
- A Rolex Daytona watch owned by Paul Newman was sold for over $17.5 million.
- Rolex represents 25% of the Swiss watch market and is valued at approximately $11 billion.
- The founder of Rolex, Hans Wilsdorf, believed in the power of marketing to make a company successful.
- Hans Wilsdorf founded Rolex at 24 years old with Alfred Davis, importing watch movements and selling them in London.
11:01
Rolex: From Britain to Geneva Success
- Hans moved Rolex from Britain to Geneva, where it remains headquartered.
- Rolex grew in Geneva, employing over 40 employees before Hans turned 40.
- Hans married his partner's sister, turning Rolex into a private family business.
- Hans addressed customer complaints by creating the water-resistant Oyster watch case.
- Rolex marketed the Oyster as the first water-resistant watch, despite an earlier design by Depollier.
- Rolex's innovative marketing included displaying Oyster watches underwater in fish tanks.
- Mercedes Gleitze wore an Oyster Rolex watch while swimming the English Channel, leading to a successful marketing campaign.
- Rolex designed the first self-winding watch in 1931, revolutionizing the industry.
- During World War II, Rolex sent watches to British POWs, boosting its reputation.
- Rolex's success led to the release of new models like the Explorer, Submariner, and GMT Master watches.
21:32
Rolex Deep Sea Watch: Extreme Testing Success
- Hans decided to test Rolex's new diving watch, the Rolex Deep Sea, designed to withstand pressure at 3,900 meters, with a 25% safety margin, potentially reaching 5,000 meters.
- A submarine with the Rolex watch attached descended to 9,000 meters, experiencing a window crack but resurfacing safely after 3.25 hours.
- The Rolex watch remained accurate at 11,000 meters, surviving the deep dive test conducted by James Cameron in 2012.
- After Hans Wilsdorf's passing, Rolex's profits were directed to a charitable foundation he established, transforming the company into a non-profit organization supporting various causes.
