10 Famous Clothing Logos With HIDDEN Meaning | RMRS Style Videos

Real Men Real Style2 minutes read

Nike's Swoosh logo designed by Carolyn Davidson for $35 in 1971, while Versace's logo drew inspiration from Greek mythology. Rolex, Burberry, Adidas, Levi's, and Patek Philippe all have logos that hold significant meanings tied to their brand values and histories.

Insights

  • The Nike Swoosh logo, designed by Carolyn Davidson in 1971 for $35, later gifted 500 shares of Nike stock by Phil Knight in 1983, symbolizes victory through its connection to the Greek goddess of victory.
  • The Patek Philippe logo, featuring a cross made of four fleur-de-lis, symbolizes the knights of Calatrava and reflects the founder's Polish Catholic background, showcasing a deep historical and cultural influence on the brand's identity.

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Recent questions

  • What does the Nike Swoosh logo represent?

    Victory and Greek goddess, designed in 1971.

  • How was the Versace logo inspired?

    By Greek mythology, specifically Medusa, for beauty.

  • What do the Rolex logo and slogan symbolize?

    Achievement, linguistic versatility, excellence, and prosperity.

  • What did the Burberry logo symbolize?

    Pioneering strides in outerwear, changed in 2018.

  • How did the Levi's logo target consumers?

    Showcasing durability with reinforced metal parts, targeting illiterate consumers.

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Summary

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Iconic Logos: Symbolism in Brand Identity

  • Nike Swoosh logo represents the Greek goddess of victory, designed by Carolyn Davidson for $35 in 1971, later gifted 500 shares of Nike stock by Phil Knight in 1983.
  • Versace logo inspired by Greek mythology, specifically Medusa, to captivate attention with its beauty and symbolism.
  • Rolex logo and slogan symbolize achievement, with the name chosen for its linguistic versatility and the colors representing excellence and prosperity.
  • Burberry logo featured an equestrian knight with a banner reading "Prorsum" symbolizing the company's pioneering strides in outerwear, changed in 2018.
  • Adidas logo evolution from three stripes to Trefoil and mountain design, reflecting the brand's focus on athletes overcoming challenges.
  • Levi's logo with two horses pulling pants apart, showcasing durability with reinforced metal parts, targeting illiterate consumers.
  • Patek Philippe logo of a cross made of four fleur-de-lis symbolizes the knights of Calatrava, with the founder's Polish Catholic background influencing the choice.
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