10 Famous Clothing Logos With HIDDEN Meaning | RMRS Style Videos
Real Men Real Style・1 minute read
Nike's Swoosh logo designed by Carolyn Davidson for $35 in 1971, while Versace's logo drew inspiration from Greek mythology. Rolex, Burberry, Adidas, Levi's, and Patek Philippe all have logos that hold significant meanings tied to their brand values and histories.
Insights
- The Nike Swoosh logo, designed by Carolyn Davidson in 1971 for $35, later gifted 500 shares of Nike stock by Phil Knight in 1983, symbolizes victory through its connection to the Greek goddess of victory.
- The Patek Philippe logo, featuring a cross made of four fleur-de-lis, symbolizes the knights of Calatrava and reflects the founder's Polish Catholic background, showcasing a deep historical and cultural influence on the brand's identity.
Get key ideas from YouTube videos. It’s free
Recent questions
What does the Nike Swoosh logo represent?
Victory and Greek goddess, designed in 1971.
How was the Versace logo inspired?
By Greek mythology, specifically Medusa, for beauty.
What do the Rolex logo and slogan symbolize?
Achievement, linguistic versatility, excellence, and prosperity.
What did the Burberry logo symbolize?
Pioneering strides in outerwear, changed in 2018.
How did the Levi's logo target consumers?
Showcasing durability with reinforced metal parts, targeting illiterate consumers.
Related videos
Summary
00:00
Iconic Logos: Symbolism in Brand Identity
- Nike Swoosh logo represents the Greek goddess of victory, designed by Carolyn Davidson for $35 in 1971, later gifted 500 shares of Nike stock by Phil Knight in 1983.
- Versace logo inspired by Greek mythology, specifically Medusa, to captivate attention with its beauty and symbolism.
- Rolex logo and slogan symbolize achievement, with the name chosen for its linguistic versatility and the colors representing excellence and prosperity.
- Burberry logo featured an equestrian knight with a banner reading "Prorsum" symbolizing the company's pioneering strides in outerwear, changed in 2018.
- Adidas logo evolution from three stripes to Trefoil and mountain design, reflecting the brand's focus on athletes overcoming challenges.
- Levi's logo with two horses pulling pants apart, showcasing durability with reinforced metal parts, targeting illiterate consumers.
- Patek Philippe logo of a cross made of four fleur-de-lis symbolizes the knights of Calatrava, with the founder's Polish Catholic background influencing the choice.
