كيف حقق متجر أرواب ومناشف مبيعات بمئات الملايين - ريفي | بودكاست سوالف بزنس
إذاعة ثمانية・2 minutes read
A person successfully starts a business focusing on robes and towels, with sales exceeding 200 million riyals in 2023. The business expands, merges with others, and aims to be among the top companies in Saudi Arabia by launching new brands and focusing on customer satisfaction.
Insights
- Starting with a small investment in an Instagram store, the individual expanded into a successful business venture specializing in robes and towels, with sales exceeding 200 million riyals in 2023.
- The entrepreneur's journey underscores the significance of market research, product selection, and risk-taking in business, emphasizing the importance of learning from successful cases and adapting strategies accordingly.
- Focus on customer satisfaction, loyalty, and market trends has been pivotal in the growth of the business, which transitioned from a small Instagram store to a major company with strategic partnerships, acquisitions, and a diversified product line.
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Recent questions
How did the entrepreneur start their business?
The entrepreneur began by purchasing an Instagram store for 50 thousand riyals from Wahda, then expanded into a factory and three stores. They founded an online store specializing in robes and towels, importing products from China at low costs. After merging with another company to form "2 Holding," they partnered with over twenty stores, emphasizing the importance of choosing the right product and taking risks in business.
What was the entrepreneur's key advice for business success?
The entrepreneur advised choosing a suitable product for selling, improving market offerings, and taking risks in business. They stressed the importance of experimenting, studying successful business cases, and translating them for learning purposes. Additionally, they highlighted the significance of understanding customer needs, building relationships with manufacturers, and focusing on customer satisfaction and loyalty.
How did the entrepreneur's business evolve over time?
The entrepreneur's business initially focused on mobile and jewelry accessories before transitioning to towels due to market demand. They constantly changed colors and designs based on customer feedback and market trends, expanding their product range over four years. The company mainly concentrated on towels, achieving significant sales growth and merging with other brands to form a larger company known as "Two."
What were the entrepreneur's strategies for marketing and growth?
The entrepreneur invested heavily in marketing, with costs reaching approximately 70 million riyals in 2023. They sponsored clubs, targeted both men and women as clients, and aimed to be among the top five companies in Saudi Arabia. By focusing on one product initially, opening branches for quick delivery, and investing in advertising campaigns, the company achieved substantial sales growth and planned to launch new brands.
How did the entrepreneur handle challenges in their business?
The entrepreneur faced challenges such as stock shortages, competition adjustments, and dealing with economic fluctuations. They emphasized the importance of adjusting prices and marketing strategies to maintain profitability, investing in advertising campaigns to raise awareness, and prioritizing customer service for satisfaction and loyalty. Despite setbacks, the entrepreneur learned from mistakes, valued family support, and emphasized trust in God for success in business.