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How to become a successful physiotherapy entrepreneur | Reality behind it

PHYSIO EDUCATOR・39 minutes read

The text explores the journey of transitioning from working in a job to opening a private practice in physiotherapy, highlighting challenges in managing a clinic and the importance of word-of-mouth marketing for patient referrals. It also delves into the incorporation of Aqua therapy, emphasizing the need for practical knowledge and certifications beyond undergraduate education to effectively run an Aqua Clinic.

Insights

  • Lack of management training during college leads to challenges in running a physiotherapy clinic, emphasizing the need for additional skills beyond patient treatment.
  • Transitioning from traditional physiotherapy to incorporating aqua therapy requires specialized certifications, practical knowledge, and patient data collection, highlighting the importance of continuous learning and adaptation in the field.

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  • What is the concept of "Surfing" discussed in the text?

    Surfing is a form of exercise similar to surfing but done on still water with a paddle.

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Summary

00:00

Transitioning to Private Practice: Physiotherapy Challenges

  • The text discusses the transition from working in a job to opening a private practice in physiotherapy.
  • Emphasizes the challenge of managing a clinic, including taking calls and handling all aspects of patient care.
  • Mentions the lack of training in management during college, focusing on patient treatment rather than clinic operations.
  • Introduces the concept of "Surfing," a form of exercise similar to surfing but on still water with a paddle.
  • Highlights the reliance on word-of-mouth marketing rather than digital promotions for patient referrals.
  • Features a podcast with Janini and Viknesh, founders of AR Green and key members of the Tamil Nadu Indian Association of Physiotherapy.
  • Discusses the motivation behind choosing physiotherapy, influenced by family experiences and the desire to help others.
  • Describes the journey of incorporating fitness and physiotherapy, leading to the idea of a combined clinic and fitness center.
  • Details the challenges faced in managing a clinic independently, leading to a steep learning curve and the need to adapt quickly.
  • Illustrates the competitive nature between colleagues in learning and adapting to the demands of running a private practice.

14:46

"Learning-driven journey to successful physiotherapy clinic"

  • The individual traveled from Pik to Sanum for a job focused on learning rather than monetary gain.
  • Despite being paid around 8,000, the travel expenses exceeded 10,000 due to the commitment to gaining knowledge from contacts in Sanum.
  • The decision to travel for learning was driven by the responsibility to enhance skills and knowledge.
  • Working with a senior therapist led to a mindset of expecting guidance and commands, contrasting with the shift to self-responsibility when working independently.
  • The evolution of physiotherapy over 20 years involved a transition from merely following prescriptions to patient education and first-contact practice.
  • Initially, patients solely brought prescriptions without advice on physiotherapy, necessitating extensive communication to change their mindset.
  • Financial considerations played a significant role in opening a clinic, with current investments in clinics amounting to crores.
  • The journey from a 200 sq ft clinic to a 3,000 sq ft clinic took six to seven years of dedicated work and a risk-taking mindset.
  • The decision to incorporate aqua therapy stemmed from a childhood dream of owning a swimming pool and the desire to offer a unique aspect to the clinic.
  • Despite facing challenges in convincing patients to try aqua therapy, the focus remained on word-of-mouth marketing and patient results, leading to gradual acceptance and growth.

29:09

"Essential Aqua Therapy Practice and Certifications"

  • Aqua therapy is a crucial essay question in the second-year exercise therapy syllabus.
  • Hydrotherapy is not explicitly mentioned in the third-year syllabus, but Aqua therapy is emphasized.
  • Aqua therapy provides resistance and assistance in rehabilitation.
  • Practical knowledge beyond undergraduate education is required to run an Aqua Clinic effectively.
  • Certifications in aqua yoga and exercises are essential for Aqua therapy practice.
  • Patient data collection and learning from patient cases are integral to Aqua therapy practice.
  • Stand-up paddling introduced a new balance and reception notion, leading to Aqua yoga certifications.
  • Aqua therapy took one and a half years to transition from a fun activity to a therapeutic treatment with successful neuro cases.
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