How To Approach Social Media Marketing in 2024
GaryVee・33 minutes read
Mr. Beast and other top YouTubers invest significant time and money in creating thumbnails for their videos, emphasizing the first 3 seconds as crucial to hook the audience. Gary Vaynerchuk highlights the importance of enjoying work, finding one's "why," and constantly experimenting with new formats and platforms for social media success.
Insights
- Thumbnails are a critical element for YouTubers like Mr. Beast, requiring careful design to capture viewers' attention within the first 3 seconds and using pop culture and business headlines in a green screen format has proven successful.
- Gary Vaynerchuk stresses the significance of enjoying one's work, finding a personal "why," and experimenting with new formats and platforms to drive growth, emphasizing the need for constant adaptation and self-awareness in building a successful business.
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Recent questions
How important are thumbnails on YouTube videos?
Thumbnails on YouTube videos are crucial for attracting viewers, with the first 3 seconds being vital to hook the audience. Top YouTubers like Mr. Beast invest significant time and money in creating eye-catching thumbnails to increase click-through rates and engagement. Utilizing headlines from pop culture and business in a green screen format while talking over them has proven successful in grabbing viewers' attention. Therefore, creating compelling thumbnails is essential for driving traffic to videos and increasing overall viewership on the platform.
What is the key to building a successful business?
Self-awareness is key in building a successful business, focusing on providing value and enjoying the work. Gary Vaynerchuk emphasizes the importance of enjoying the work to sustain long-term success. By understanding one's strengths, weaknesses, and passions, individuals can create a business that aligns with their values and goals. Providing value to customers and finding fulfillment in the work being done are essential components of building a successful and sustainable business.
How can one find their "why" in business?
Finding one's "why" in business can be challenging, but exploring different experiences and pushing oneself is essential. By reflecting on personal values, interests, and motivations, individuals can uncover their purpose and drive in the business world. Gary Vaynerchuk highlights the importance of understanding one's "why" to stay motivated and focused on long-term success. Through self-discovery and continuous growth, individuals can find clarity in their purpose and direction in business endeavors.
Why is it important to adapt to new formats on social media?
Adapting to new formats on social media is crucial for success in reaching and engaging audiences. Different social media platforms are effective based on the target audience and type of business. Underpriced attention and experimenting with new formats are key strategies for staying relevant and driving growth on social media. By constantly evolving and exploring new platforms, businesses can avoid stagnation and continue to attract and retain followers in a competitive digital landscape.
What role does AI play in content creation?
AI tools play a significant role in content creation, offering capabilities such as speech recognition, audio translation, and visualizing ideas. The speaker envisions a future where creators can communicate seamlessly in multiple languages using AI technology. However, concerns about deepfake technology and the importance of verifying content through blockchain technology are also highlighted. AI tools have the potential to revolutionize content creation processes, but creators must be mindful of ethical considerations and the implications of widespread AI adoption in the digital landscape.
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Summary
00:00
"Thumbnails: Key to YouTube Success"
- Mr. Beast and other top YouTubers invest significant time and money in creating thumbnails for their videos.
- The thumbnail on a video is crucial, with the first 3 seconds being vital to hook the audience.
- Utilizing headlines from pop culture and business in a green screen format while talking over them has proven successful.
- Self-awareness is key in building a successful business, focusing on providing value and enjoying the work.
- Gary Vaynerchuk emphasizes the importance of enjoying the work to sustain long-term success.
- Finding one's "why" can be challenging, but exploring different experiences and pushing oneself is essential.
- Different social media platforms are effective based on the target audience and type of business.
- Underpriced attention and adapting to new formats are crucial for success on social media.
- Constantly experimenting with new formats and platforms is advised to avoid stagnation and drive growth.
- Changing formats after repeated attempts with the same approach is necessary for continued progress and success.
14:40
"V Friends NFT Project and Future AI"
- The speaker recounts a conversation with a man in an airport lounge who came from humble beginnings and emphasized the importance of hard work in achieving success.
- The speaker discusses the challenges and rewards of creating and promoting the V Friends NFT project, emphasizing the importance of character development and engaging the audience.
- The speaker highlights the various initiatives and collaborations related to V Friends, such as plushies, trading cards, and a coffee collaboration with Gregor's.
- The speaker reflects on the volatile nature of NFTs and the importance of creating lasting value in digital collectibles.
- The speaker announces plans for a kids' book and a new book titled "Day Trading Attention," which delves into detailed strategies for social media marketing.
- The speaker aims to release "Day Trading Attention" next summer and anticipates it becoming a reference point for social media strategies in the coming years.
- The speaker discusses the use of AI tools for speech recognition, audio translation, and visualizing ideas, foreseeing a future where creators can communicate in multiple languages seamlessly.
- The speaker expresses concerns about the potential negative impacts of deepfake technology and emphasizes the importance of verifying content through blockchain technology.
- The speaker envisions a future where all content is first posted on the blockchain for authenticity verification before being shared on the internet.
- The speaker reflects on the societal implications of widespread AI adoption and the need for critical thinking in navigating its potential risks and benefits.
29:25
Blockchain, deep fake, and time management insights.
- Blockchain is seen as a crucial tool for society in the next century due to its unalterable nature, contrasting with the prevalence of counterfeit items like art, sneakers, watches, and trading cards.
- The rise of deep fake technology poses challenges, with individuals needing to regularly clarify misinformation spread through manipulated videos, as seen during the NFT summer.
- Gary Vaynerchuk expresses both concern and optimism about the potential of deep fake technology, highlighting the perpetual battle between innovation and misuse.
- Gary Vaynerchuk emphasizes the importance of time management, relying on intuition and strict requirements to prioritize tasks efficiently, underscoring the value of investing in administrative support to maximize productivity.
