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The Full Story of MrBeast

Colin and Samir・2 minutes read

Spending 72 hours with Mr. Beast was educational and inspiring, leading to significant growth on YouTube through dedication, passion, and strategic planning. The journey from initial skepticism to becoming a successful YouTuber involved learning from mistakes, investing back into the channel, and prioritizing quality content creation over subscriber counts.

Insights

Spending time with Mr. Beast was educational and valuable, highlighting the experience's significance.
The speaker invested over $10 million in a new studio, explaining the decision to stay in a small town strategically.
Mr. Beast emphasizes creating the best content regardless of cost, focusing on viewer engagement and storytelling.
Team Trees' success led to the launch of Team Seas, aiming to raise over $20 million, showcasing the impact of collaborative efforts.

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Recent questions

How did Mr. Beast start on YouTube?
By gaining views at ages 17-19.
What is the significance of Mr. Beast's Team Trees initiative?
To plant a million trees.
How does Mr. Beast view YouTube's future?
As the future of television.
What is the speaker's approach to content creation?
Emphasizing quality over subscriber counts.
How did Mr. Beast's Team Trees initiative gain momentum?
Through audience donations and YouTuber collaborations.

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Summary

00:00

"72 Hours with Mr. Beast: A Journey"

The speaker discusses their experience with Mr. Beast, highlighting the educational value of spending 72 hours with him.
The episode is sponsored by Jelly Smack, with a link provided in the description.
The speaker introduces their new studio and surrounding land, costing over $10 million.
The decision to stay in a small town is explained, emphasizing the strategic advantages over relocating to a larger city.
The speaker details their gradual investment in video equipment, starting from recording on an iPhone to purchasing cameras and monitors.
The evolution of giving away money in videos is discussed, from tipping $100 for a pizza to larger sums like $10,000.
The speaker's enjoyment of giving away money is explained, citing the joy of seeing people's reactions.
The lack of a YouTube community during the speaker's early years is highlighted, with only a few consistent commenters.
The speaker's transition from gaming videos to content discussing other creators' growth is mentioned, showing an interest in the business side of YouTube.
The speaker's engagement with early commenters is noted, with a shift in approach as the channel grew in popularity.

11:20

YouTube Success Through Persistence and Collaboration

Initially faced with skepticism and criticism for pursuing YouTube, despite being a big fan of the platform.
Started gaining views on videos around the ages of 17-19 after consistent effort.
Sports were widely accepted, contrasting with the unconventional choice of YouTube.
Played basketball with friends, with a score of 10-4, showcasing a competitive spirit.
Transitioned from solo work to collaborating with fellow YouTubers, leading to channel growth.
Emphasized the importance of learning from mistakes collectively with a group of friends.
Spent extensive hours daily on YouTube, obsessively studying trends and content.
Hired an editor to free up time from editing videos, gradually expanding the team.
Reinvested earnings and time back into the channel for growth and improvement.
Progressed from filming in a bedroom to acquiring multiple office and warehouse spaces for video production.

22:47

Mr. Beast's Costly Content Creation Journey

Mr. Beast discusses losing half a million dollars on a video but emphasizes his focus on creating the best content regardless of cost.
The environment at Mr. Beast's studio is likened to a modern-day movie studio with creative meetings and problem-solving discussions.
Despite spending large amounts on videos, Mr. Beast notes that his costs are actually lower than traditional TV production.
Mr. Beast mentions poking at Netflix for funding but expresses his primary interest in being a YouTuber.
Jelly Smack, a sponsor, is highlighted for helping creators increase revenue and audience without cost to the creator.
Mr. Beast praises his hardworking team and acknowledges the necessity of their help in creating elaborate videos.
The gradual growth of Mr. Beast's team is described as a slow progression of hiring one person per month over four years.
Mr. Beast emphasizes the importance of the first minute of a video for viewer retention and discusses his perfectionism in crafting engaging openings.
Mr. Beast stresses the value of constructive criticism in improving content quality and mentions the impact of feedback on his own videos.
The significance of having a checklist for video quality control is highlighted, with Mr. Beast advising the implementation of such a system for consistent improvement.

34:05

Effective Video Content Creation Strategies and Success

In creative meetings, collaboration and agreement were key, allowing for better ideas to emerge.
Hiring people for specific tasks allows for more focused and efficient work, enhancing quality.
Initially, hires were for execution tasks like editing, but later expanded to planning and foresight.
Planning videos in advance became essential due to the complexity of content creation.
Video planning now extends up to three to four months ahead, with immediate production in progress.
Detailed planning for a challenging escape room video required custom-built rooms for the storyline.
Retaining viewer attention in longer videos necessitates introducing side stories to maintain engagement.
Viewer retention rates are crucial, with a target of 70% to ensure content effectiveness.
Incorporating multiple narratives, visuals, and engaging elements enhances video content.
Reacts channel serves as a profitable venture, with revenue channeled back into the main channel for growth.

45:38

Dedicated YouTuber's Journey to Success

The speaker has been involved with the channel for around two and a half to three years, starting when the main creator was around 17 or 18 years old.
Despite skepticism from others, the speaker was motivated by the creator's growth and determination, pushing them to work hard and aim for success.
The speaker was dedicated to the channel's growth, even when others doubted its potential, setting ambitious goals like reaching 10 million subscribers within a year.
The channel's rapid growth from 2 million to 12 million subscribers within a year surprised many, proving the speaker's dedication and vision.
The speaker emphasized the importance of constantly generating new ideas, even using techniques like lucid dreaming to brainstorm creatively.
The speaker's obsession with YouTube led them to focus solely on the platform, sacrificing typical high school experiences like prom to dedicate all their time to content creation.
A comparison between the speaker and PewDiePie highlighted their different approaches to content creation, with PewDiePie maintaining humility and consistency despite his success.
The speaker found boxing matches on YouTube captivating, viewing them as a high-stakes spectacle that draws attention and entertainment.
While the speaker had ideas about combining boxing with other elements for content creation, the time and responsibilities involved in managing the channel prevented them from pursuing such projects.
The speaker enjoys watching boxing matches but acknowledges the significant time commitment required for training and participation in such events, prioritizing their channel and team's needs over personal endeavors.

56:58

"Unlikely pairings in Social Gloves boxing"

Social Gloves event involves unexpected pairings in boxing matches
Not everyone is familiar with the social media personalities involved in such events
Building backstory of individuals in videos can enhance viewer engagement
Challenges in balancing storytelling with viewer retention in videos
Mr. Beast enjoys watching anime for inspiration and learning
Mr. Beast's studio is equipped with multiple AC units and soundproofing for filming
Mr. Beast's significant investments in videos and studios are substantial
Financial challenges and loans were part of Mr. Beast's early YouTube journey
Mr. Beast's video giving away houses cost close to a million dollars but made less than half a million in revenue
Mr. Beast's faith in YouTube's growth and his dedication to creating the best content possible

01:08:09

"Passionate YouTuber Pursues Success Strategically"

The individual expresses a strong desire to become a successful YouTuber despite having poor grades in school.
They believe that being a YouTuber is their destiny and are determined to make it happen.
The main focus is on creating the best possible videos to achieve success on YouTube.
The individual values strategy and enjoys games like Settlers of Catan and poker for their strategic elements.
They express a desire to learn from other successful YouTubers and constantly improve their content.
The individual emphasizes the importance of being deeply passionate about YouTube to succeed in the field.
They suggest studying YouTube videos closely, noting scene changes, tension, and information introduction for better content creation.
The individual shares experiences of coaching others to improve their YouTube channels significantly.
They stress the importance of making the best videos possible over focusing solely on subscriber counts or views.
The individual highlights the need to have a strong feeling of confidence in a video's quality before uploading it, even if it means discarding many completed projects.

01:18:58

"Team Trees: From Idea to Million Trees"

A video was created where participants had to break into banks to find $100,000, with one bank containing the money.
The sets for the video were considered bland, and the humor was lacking in the initial edit.
The idea for Team Trees, aiming to plant a million trees, originated from wanting to celebrate reaching 20 million subscribers.
Initially deemed impossible, the plan evolved to planting 20 million trees with the Arbor Day Foundation's help.
Various strategies were considered, including a viral TikTok trend and seed drives, before settling on getting donations from the audience.
Over a thousand YouTubers were contacted to make videos on the cause, resulting in millions of dollars raised in the first day.
The success of Team Trees led to the upcoming launch of Team Seas, aiming to raise more than $20 million.
Elon Musk and Toby from Shopify made significant donations during Team Trees, creating a competitive donation leaderboard.
The vlogging format, exemplified by creators like Emma Chamberlain, relies heavily on the creator's personality for viewer engagement.
While some creators need to be in a good mood to film, MrBeast's videos focus on creating the best content possible, regardless of his mood.

01:30:08

Mr. Beast: YouTube Success and Strategy

Mr. Beast announced starting a podcast, aiming to make money for larger YouTube videos.
Big YouTubers often lose focus on their main channel when starting side projects.
YouTube app features Mr. Beast's picture on the Google Play Store.
Mr. Beast believes YouTube is the future of television due to its vast audience and monetization program.
YouTube's algorithm promotes better storytelling and viewer retention.
YouTube's recommendation algorithm overwhelms Mr. Beast with interesting videos to watch.
Mr. Beast wishes for A/B testing of thumbnails and tracking viewer patterns.
Mr. Beast avoids heavy merch promotion to maintain video quality and viewer retention.
Mr. Beast's main YouTube channel has earned an estimated $28 million from 12 billion views.
Mr. Beast invests tens of millions of dollars back into his YouTube videos, aiming to spend even more in the future.

01:42:14

YouTube Success: From College Dropout to Star

The speaker recalls a time when they impulsively bought plastic knives to cut a table in half for a YouTube video.
They mention their mother's initial confusion about the knife purchase due to their YouTube channel.
The speaker explains their college dropout experience and their mother's insistence on pursuing higher education.
They detail how they pretended to attend college while actually working on YouTube videos in their car on campus.
The speaker eventually confessed to their mother about dropping out and moved out the next day.
Their mother's reaction was initially angry but softened as the speaker started making money from YouTube.
The speaker reflects on their mother's sacrifices and the impact of their success on her workload.
They discuss their early brand deals and the financial stability they brought after dropping out of college.
The speaker mentions long-term relationships with collaborators like Adam from Quidd and the importance of these connections.
They elaborate on the need for more space to work on videos in advance to maintain consistent uploads and future plans for their channel.

01:53:46

"Subscribe for chance to win Gatorade NFT"

By subscribing to the channel, viewers have the chance to win a Gatorade bottle and $500, with the possibility of the bottle becoming a valuable NFT, as the channel approaches a million subscribers.

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