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Dr. Andrea Wojnicki | Communication

Brian Crombie・51 minutes read

Dr. Andrea Voynitsky, an executive communications coach, focuses on enhancing communication skills for executives through her "Talk about Talk" podcast, emphasizing the importance of personal branding and clarity. Utilizing techniques like the "power of three," she provides valuable insights and tips for boosting confidence and impactful communication in a free podcast available on various platforms.

Insights

  • Personal branding involves managing how others perceive you when you're not present by being authentic, strategic, and consistent, emphasizing strengths and using exercises like creating a vision board to identify unique qualities.
  • Effective communication for executives involves clarity and precision, utilizing techniques like the "power of three" to structure key points and boost confidence, ultimately fostering impactful communication and recognition in professional settings.

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Recent questions

  • Who is Dr. Andrea Voynitsky?

    Dr. Andrea Voynitsky is an executive communications coach, speaker, and host of the "Talk about Talk" podcast.

  • What is personal branding?

    Personal branding is managing what people say about you when you're not present.

  • What is imposter syndrome?

    Imposter syndrome refers to feeling like an imposter and lacking confidence.

  • How can one develop effective leadership skills?

    Effective leadership involves tracking the ratio of talking versus listening and making space for others to contribute in meetings.

  • What is the "power of three" technique in communication?

    The "power of three" technique involves structuring communication around three key points for clarity.

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Summary

00:00

"Executive Communication Coach on Personal Branding"

  • Dr. Andrea Voynitsky is an executive communications coach, speaker, and host of the "Talk about Talk" podcast.
  • She holds an MBA, a DBA (Doctorate in Business Administration), and has backgrounds in marketing, sales, and professorship.
  • Voynitsky transitioned from consulting to entrepreneurship after a podcasting fellowship with Seth Godin.
  • She started the "Talk about Talk" podcast, focusing on communication skills for executives.
  • Voynitsky found unexpected fulfillment in entrepreneurship compared to being a professor.
  • "Talk about Talk" podcast initially covered general communication skills but now focuses on executive communication.
  • Communication skills are crucial for career advancement, often overlooked in traditional education.
  • Personal branding, as defined by Jeff Bezos, is managing what people say about you when you're not present.
  • Personal branding is about being authentic, strategic, and consistent in communicating positive traits.
  • Developing a personal brand involves identifying strengths, passions, and credentials to reinforce with others.

14:28

"Unlocking Personal Brand Power Through Clarity"

  • Clients struggle with introducing themselves due to a lack of clarity on their purpose and unique value.
  • A consultant identified her superpower as creating impactful change internally and externally.
  • Crafting a personal brand involves identifying themes like education, values, and hobbies.
  • Personal branding evolves with changes in roles, skills, and personal growth.
  • Developing a concise brand vision or mantra aids in boosting confidence and clarity.
  • Confidence leads to clarity, which in turn results in impactful communication and recognition.
  • Strategies to discuss strengths without appearing arrogant include emphasizing expertise and using social proof.
  • Mentioning achievements tactfully, like using the "people tell me" approach, can avoid sounding boastful.
  • Sharing personal achievements like academic background can be done subtly to avoid arrogance.
  • Encouragement to identify and focus on unique qualities through exercises like writing a eulogy or creating a vision board.

29:02

Understanding Archetypes and Overcoming Imposter Syndrome

  • Archetypes are universal patterns used to describe characters, brands, and people, with around 12 archetypes typically identified.
  • In a STEM school curriculum, students are graded on creating vision boards to encourage self-awareness and purposefulness.
  • Archetypes exercise involves identifying one or two archetypes each person conforms to, such as the sage and magician.
  • Imposter syndrome, researched by female social psychologists in 1978, refers to feeling like an imposter and lacking confidence.
  • Imposter syndrome is common among individuals, regardless of career stage or gender, and can be beneficial to acknowledge.
  • Labeling the shot of adrenaline from imposter syndrome as positive energy can help boost confidence.
  • Power posing, as suggested by Amy Cuddy, involves taking up space to appear confident and influence others.
  • Dressing for success, like wearing a jacket, can communicate seriousness and influence self-perception positively.
  • Confidence can border on overconfidence and arrogance, necessitating a balance in communication and listening skills.
  • Effective leadership involves tracking the ratio of talking versus listening and making space for others to contribute in meetings.

43:19

"Effective Communication: Power of Three"

  • Jim Patterson, a highly respected boss, had a unique approach in meetings where he refrained from speaking first to allow others to share their thoughts before he contributed.
  • This method aimed to prevent others from merely echoing his ideas and fostered a culture of diverse perspectives and open communication.
  • Psychological safety, as studied by Dr. Amy Edmondson, is crucial for team performance, emphasizing the value of unique viewpoints and creating an environment where individuals feel safe expressing their opinions.
  • Mr. Patterson's approach aligned with the concept of psychological safety, encouraging input from all team members and building on their ideas.
  • Dr. Andrea Voy Nitsky, an executive communications coach, emphasizes the importance of precision in communication for senior executives looking to enhance their clarity and conciseness.
  • Leveraging the "power of three" technique, where individuals structure their communication around three key points, aids in providing a clear framework for both the speaker and the listener.
  • Dr. Andrea's podcast, "Talk About Talk," offers valuable insights and practical tips for improving communication skills, available for free on various podcast platforms or through the website talkabouttalk.com.
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