The Kardashian Sisters Talk Fashion, Twitter and Business - WSJ Interview
The Wall Street Journal・2 minutes read
The Kardashians achieved fame through hard work in the fashion industry and utilize their reality show as a platform to expand their brand by engaging with fans for feedback and design input to maintain control and affordability.
Insights
- The Kardashians' rise to fame is attributed to their hard work and entrepreneurial ventures in the fashion industry, rather than traditional routes like acting or music.
- By leveraging their reality show as a platform for brand expansion, engaging with fans for input, and prioritizing affordability, the sisters maintain control over their brand and connect with their audience on a personal level.
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Recent questions
How did the Kardashians achieve fame?
Through hard work and involvement in fashion.
What is unique about the Kardashians' denim line?
Each sister has a unique fit reflecting their personalities.
How do the Kardashians interact with their fans?
Through Twitter for feedback and design input.
What is the Kardashians' approach to brand control?
They aim to maintain control and ensure affordability.
What role did the reality show play in the Kardashians' success?
It provided a platform to expand their brand.
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