PowerPoint Storytelling: How McKinsey, Bain and BCG create compelling presentations
Analyst Academy・2 minutes read
Consulting firms like Mckenzie, Bain, and BCG use structured storytelling processes, including the SCQA framework and the Pyramid Principle, to create clear and compelling presentations for clients, making complex data easily understandable. The SCQA framework establishes the situation, complication, question, and answer, while the Pyramid Principle starts with the main idea and layers supporting details for clarity and engagement.
Insights
- **Utilize the SCQA Framework:** Structuring presentations using the SCQA framework (Situation, Complication, Question, Answer) is vital for guiding the audience through a narrative and providing context, enhancing the impact of the message.
- **Implement the Pyramid Principle:** Start with the main idea and layer supporting details to ensure clarity and easy understanding, enabling the creation of persuasive and digestible narratives for clients, as seen in consulting firms' practices.
Get key ideas from YouTube videos. It’s free
Recent questions
How do consulting firms enhance client presentations?
By weaving compelling stories and using structured storytelling processes.
What is the SCQA framework used for in presentations?
To establish the situation, complication, question, and answer.
How does the Pyramid Principle impact presentation structure?
By emphasizing starting with the main idea and layering supporting details.
What is the key benefit of using storytelling in presentations?
To make complex data easily digestible for the audience.
How do consulting firms ensure clarity in client presentations?
By applying the Pyramid Principle to storyboarding and presentation structure.
Related videos
Dan Galletta
Storytelling in PowerPoint: Learn McKinsey’s 3-Step Framework
Analyst Academy
How I redesigned 3 McKinsey slides (and made them better!)
Analyst Academy
The 5 Most Popular Consulting Slides (and how to build them)
Big Interview
How to Answer: Behavioral Interview Questions
Self Made Millennial
Answering Behavioral Interview Questions Using the STAR Method