PowerPoint Storytelling: How McKinsey, Bain and BCG create compelling presentations
Analyst Academy・9 minutes read
Consulting firms like Mckenzie, Bain, and BCG use structured storytelling processes, including the SCQA framework and the Pyramid Principle, to create clear and compelling presentations for clients, making complex data easily understandable. The SCQA framework establishes the situation, complication, question, and answer, while the Pyramid Principle starts with the main idea and layers supporting details for clarity and engagement.
Insights
- **Utilize the SCQA Framework:** Structuring presentations using the SCQA framework (Situation, Complication, Question, Answer) is vital for guiding the audience through a narrative and providing context, enhancing the impact of the message.
- **Implement the Pyramid Principle:** Start with the main idea and layer supporting details to ensure clarity and easy understanding, enabling the creation of persuasive and digestible narratives for clients, as seen in consulting firms' practices.
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Recent questions
How do consulting firms enhance client presentations?
By weaving compelling stories and using structured storytelling processes.
What is the SCQA framework used for in presentations?
To establish the situation, complication, question, and answer.
How does the Pyramid Principle impact presentation structure?
By emphasizing starting with the main idea and layering supporting details.
What is the key benefit of using storytelling in presentations?
To make complex data easily digestible for the audience.
How do consulting firms ensure clarity in client presentations?
By applying the Pyramid Principle to storyboarding and presentation structure.
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Summary
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Crafting Impactful Presentations: The Power of Storytelling
- Big consulting firms like Mckenzie, Bain, and BCG excel at creating impactful presentations for clients by weaving compelling stories.
- To transform your presentation into a narrative with clear takeaways and engaging insights, follow a structured storytelling process.
- The SCQA framework (Situation, Complication, Question, Answer) is crucial for crafting presentations, providing context, and leading the audience through a narrative.
- Using an example of a consulting case for Disney, the SCQA framework sets up the presentation by establishing the situation, complication, question, and answer.
- The Pyramid Principle emphasizes starting with the main idea and then layering supporting details, ensuring clarity and easy understanding for the audience.
- By applying the Pyramid Principle to storyboarding and presentation structure, consulting firms create clear, persuasive narratives for clients, making complex data easily digestible.
