Storytelling in PowerPoint: Learn McKinsey’s 3-Step Framework
Dan Galletta・11 minutes read
McKinsey uses persuasive slide decks, a stakeholder management process, and a storyline structure like SCQA to influence clients through their project presentations, focusing on creating impactful narratives to drive action, as seen in their work with King County Seattle addressing homelessness.
Insights
- McKinsey utilizes a stakeholder management process and persuasive slide decks with a universal SCR structure to influence clients effectively.
- The storyline within McKinsey's slide decks, particularly using the SCR structure, plays a crucial role in persuading clients to take action, as seen in their project tackling homelessness in King County Seattle.
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Recent questions
How do consulting firms influence clients?
By utilizing persuasive slide decks and stakeholder management processes.
What is the SCR structure used by top consulting firms?
Situation, Complication, and Resolution stages for crafting narratives.
How did McKinsey address homelessness in King County Seattle?
By proposing investment in affordable housing as a solution.
What is the importance of the storyline in McKinsey's slide decks?
Crucial for influencing clients to take action.
How does McKinsey draft storylines for projects?
By using the dot-dash structure in Word before translating to PowerPoint.
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Summary
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McKinsey's Persuasive Storyline Presentations for Clients
- Companies like McKinsey aim to influence clients with their project presentations, not just create static documents.
- McKinsey utilizes a stakeholder management process and persuasive slide decks to sway clients.
- The storyline within McKinsey's slide decks is crucial for influencing clients to take action.
- Top consulting firms use a universal storyline structure called SCQA or SCR, found in various media forms.
- The SCR structure includes Situation, Complication, and Resolution stages to craft persuasive narratives.
- McKinsey applied the SCR structure in a project for King County Seattle to address homelessness.
- McKinsey's storyline for the project highlighted the increasing homelessness issue and proposed investing in affordable housing as a solution.
- McKinsey's approach involves drafting storylines in Word using the dot-dash structure before translating them into PowerPoint slides.
