Why storytelling is more trustworthy than presenting data | Karen Eber | TEDxPurdueU
TEDx Talks・12 minutes read
Maria lost her phone wallet in the elevator at work but was saved from paying Ray $500 to retrieve it as he discovered an issue. Walter, the CEO of Charles Schwab, failed an exam due to not knowing the cleaner's name, showing the importance of making people feel seen and understood.
Insights
- Ray, the security guard, saved Maria $500 by discovering the elevator needed an inspection.
- Both Maria and Walter prioritize making people feel seen and understood, emphasizing the importance of empathy in interactions.
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Recent questions
How did Ray help Maria retrieve her lost belongings?
Ray informed Maria that the elevator needed an inspection, saving her the $500 cost of retrieving her phone wallet.
Why did Walter fail an exam at Charles Schwab?
Walter failed an exam at Charles Schwab because he did not know the name of the cleaner, Dotty.
What do Maria and Walter value in their interactions with others?
Both Maria and Walter value making people feel seen and understood in their interactions.
How does storytelling impact the brain and relationships?
Storytelling engages the entire brain, fostering empathy and trust in relationships.
What role do emotions play in decision-making?
Emotions play a crucial role in decision-making, as data alone does not drive behavior.
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Summary
00:00
"Lost Wallet, Elevator Rescue, CEO's Mistake"
- Maria lost her phone wallet in the elevator at work, containing essential documents.
- Ray, the security guard, informed Maria it would cost $500 to retrieve her belongings.
- Ray discovered the elevator needed an inspection, saving Maria the $500 cost.
- Walter, CEO of Charles Schwab, failed an exam due to not knowing the cleaner's name, Dotty.
- Both Maria and Walter value making people feel seen and understood.
- Storytelling engages the entire brain, fostering empathy and trust.
- Data alone doesn't drive behavior; emotions play a crucial role in decision-making.
- Effective storytelling involves context, conflict, and outcome, building tension and communicating value.
