Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content
The Futur・2 minutes read
Brand strategists need to effectively communicate their role, understand clients' needs, and utilize SEO to be found online, with backlinks and trustworthiness being key factors that impact domain authority. Content creation, keyword optimization, and customer journey understanding are essential for attracting leads and securing work, emphasizing the importance of intentional and visually appealing content for SEO and conversion success.
Insights
- Understanding client perspectives is essential for effective content creation, focusing on addressing their common questions and needs.
- SEO encompasses content, speed, and popularity, with content being the most controllable and significant factor; backlinks from reputable sites can boost authority, but integrity is crucial to avoid shady tactics.
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Recent questions
How can I improve my website's visibility?
By aligning content with popular search terms.
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Summary
00:00
Effective Brand Strategists Understand SEO and Content
- Brand strategists struggle with communicating their role effectively to the average person, leading to ineffective lead magnets on websites.
- Understanding the perspective of potential clients is crucial to creating content that addresses their needs and questions.
- Key indicators for content creation are the common questions received from clients, like pricing inquiries.
- Juel Kim, a certified life coach, has a successful affirmations deck available widely, showcasing her ability to pivot careers effectively.
- SEO, or search engine optimization, is vital for being found online, with Google being the primary search engine, but other platforms like YouTube and Amazon also play a role.
- SEO involves aligning your content with the search terms people use to ensure visibility on search engines like Google.
- The three main pillars of SEO are content, speed, and popularity, with content being the most controllable and crucial aspect.
- Content creation is within your control and can significantly impact your SEO ranking, while speed and popularity also play essential roles.
- Backlinks from reputable sites can boost your website's authority and trustworthiness, impacting your domain authority score.
- While some may offer to pay for backlinks, it's essential to maintain integrity and avoid shady tactics like link farms.
14:25
"Keywords and Content: Building Trust Online"
- Trust score is affected by competitors' opinions, with widespread praise potentially diminishing trustworthiness.
- Content on a website showcases expertise and builds trust for potential clients or buyers.
- Content marketing attracts people by demonstrating knowledge and authority in a field.
- Keywords are crucial for content marketing, with money keywords indicating potential buyers close to a purchase decision.
- Product or service keywords target those seeking information but not yet ready to buy.
- Topic keywords, comprising 80% of searches, cover a wide range of general queries.
- Branded keywords, product/service descriptions, and topic keywords make up search categories.
- Finding keywords involves utilizing Google's autocomplete suggestions and related searches.
- Building keyword clusters is essential, focusing on topic clusters and starting with money keywords.
- Website optimization includes assigning keywords to every visible page, ensuring titles and sections are clear and relevant.
29:52
Optimize Website Sections for SEO Success
- Clearly label your page sections with keywords related to your service or product.
- Ensure each section is keyword-rich to inform Google about your site's content.
- Use practical language to guide users on SEO strategies for better online visibility.
- Provide a disclaimer for drowsy drivers to pull over or get fresh air.
- Understand the customer journey from initial need to hiring a professional.
- Address objections customers may have before hiring a professional.
- Create content based on common objections and keyword research.
- Answer four basic questions on your website: what, who, how, and cost.
- Establish a Google business profile for better online visibility.
- Encourage obtaining reviews to boost your Google business profile and search results.
44:28
Optimize Google Business with targeted keywords.
- Setting your address on your Google business profile is crucial for clients to find you.
- Use keywords to create content and generate ideas for your business.
- Utilize tools like answerthepublic.com to discover questions people are asking related to your field.
- Focus on keywords with green bubbles for higher traffic potential.
- Target specific keywords to rank on that are less competitive, like location-specific terms.
- Even low-search volume keywords can generate significant business if targeted effectively.
- Cluster keywords together to increase visibility and attract more leads.
- Research competitors' websites to gauge content quantity and competitiveness.
- Social media platforms like TikTok and Instagram offer search opportunities but prioritize bringing traffic back to your website.
- Understand your clients' needs and provide content that addresses their problems and objections throughout their journey.
59:27
Maximize SEO with GPT for Podcasts
- Utilize GPT to rewrite transcribed content automatically after video publication, including thumbnail population.
- Emphasize the importance of creating content intentionally to dominate desired keywords due to high volume and velocity of content creation.
- Podcast creators can transcribe episodes, rewrite them with human or AI assistance, and post them as summaries rich in keywords.
- Organize podcast transcripts with headers to aid Google in understanding content and improve user experience.
- Visual assets like photos and images are crucial for SEO, as they help rank on Google; ensure all fields like alt text, file names, and link text are filled out.
- Rich visual content, including case studies and logo examples, should be showcased on websites to enhance findability.
- SEO remains vital for driving traffic, but conversion is equally crucial; understanding and connecting with potential clients during the sales process is key to securing work.
