Why did Ford’s unstoppable Escort stumble in 1990?
Big Car・2 minutes read
The Ford Escort was a highly successful model for Ford of Europe in the 1960s and 70s, with 24 million cars sold, ranking as the second best-selling Ford vehicle of all time. Despite facing challenges in various markets, the Escort saw significant success in the UK, dominating in rallying and winning the European Car of the Year in 1981 before being replaced by the Ford Focus in 1998.
Insights
- The Ford Escort, developed jointly by Ford of Germany and Ford of Britain, became a massive success in the 1960s and 70s, outselling the Mini by almost 5 times and ranking as the second best-selling Ford vehicle ever with 24 million cars sold.
- The Escort underwent significant transformations over its generations, from reliability and ease of driving in the first generation to a rally-dominating powerhouse in the third generation. Despite facing challenges and criticism, the Escort's evolution showcased Ford's adaptability and commitment to innovation, culminating in the introduction of the Ford Focus as its successor in 1998.
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Recent questions
What was the Ford Escort known for?
Reliability and ease of driving.