Twitter’s New CEO: Why Elon Musk Chose NBCU’s Linda Yaccarino | WSJ
The Wall Street Journal・3 minutes read
Elon Musk appointed Linda Yaccarino as the new CEO of Twitter to address the platform's advertising decline and maintain brand safety, aligning with their shared vision of free speech on the platform despite challenges with engineers and coders.
Insights
- Linda Yaccarino, appointed as Twitter's CEO by Elon Musk, brings a focus on brand safety and tough negotiation skills to reverse the platform's advertising decline.
- Yaccarino and Musk align on a vision for Twitter as a bastion of free speech, intending to invest in tools for brand safety despite the challenge of collaborating with Twitter's engineering team.
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Recent questions
Who is the new CEO of Twitter?
Linda Yaccarino
What are Linda Yaccarino's skills?
Tough negotiation and brand safety focus
What is Elon Musk's goal for Twitter?
Reverse advertising decline
What vision does Linda Yaccarino share with Elon Musk?
Platform for free speech
What challenges does Linda Yaccarino face at Twitter?
Working with engineers and coders
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Summary
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"Yaccarino appointed CEO of Twitter by Musk"
- Elon Musk appointed Linda Yaccarino, a renowned ad salesperson, as the new CEO of Twitter, aiming to reverse the advertising decline the platform has faced, with Yaccarino known for her tough negotiation skills and focus on maintaining brand safety.
- Yaccarino shares a vision with Musk for Twitter as a platform for free speech, aiming to address advertiser concerns about unsafe content by investing in tools to ensure brand safety, despite facing the challenge of working with engineers and coders at Twitter.
