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This Man Trains Billionaires and CEOs How To Speak | ​⁠@speakingwithyasirkhan

Sahas Chopra・94 minutes read

Yasir Khan, a successful public speaking coach with over 3 million followers, emphasizes the importance of repetition in speeches for effective marketing and transformational storytelling. Khan's journey of overcoming social anxiety to train CEOs and billionaires showcases the power of authenticity, connection, and embracing imperfections in public speaking.

Insights

  • Yasir Khan, a speech coach, overcame social anxiety to train top CEOs and billionaires, emphasizing the power of repetition in speeches for effective marketing.
  • Khan's journey from insecurity to expertise in public speaking showcases the transformative impact of personal growth and dedication to mastering communication skills.
  • Through a blend of entertainment and education in content creation, the speaker rapidly gained a large following on TikTok, emphasizing the importance of balancing these elements to attract the right audience and maintain engagement.

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Recent questions

  • How did Yasir Khan start his public speaking journey?

    Yasir Khan began his public speaking journey by moving to Canada in 2016 and discovering Toastmasters, which helped him improve his public speaking skills. Initially struggling with social anxiety, Khan overcame his insecurities to become a public speaking coach, eventually training CEOs of multi-million and billion-dollar companies. His journey started with personal insecurity but led to his expertise in public speaking, emphasizing the importance of repetition in speeches for effective marketing.

  • What led to Yasir Khan's rapid growth on social media?

    Yasir Khan's rapid growth on social media, amassing over 3 million followers in just 2 years, was attributed to his expertise in content creation. Initially starting on YouTube in 2018, Khan struggled with varied content topics until trying TikTok at the suggestion of his ex-girlfriend. Posting videos on TikTok led to rapid follower growth, with Khan reaching 100,000 followers in about a month and a half. His success was further fueled by a video dissecting Steve Jobs' pricing strategy for the iPad, which garnered 45 million views, showcasing his approach of using known figures for credibility and educational value.

  • What is the key to engaging public speaking according to Yasir Khan?

    According to Yasir Khan, the key to engaging public speaking lies in incorporating storytelling, starting speeches with a gap to engage the audience, and using the PRP format (Point, Reason, Point). Khan emphasizes the importance of memorable sound bites in presentations for a lasting impact, as well as the need to reduce filler words like ums and ahs for credibility. He also highlights the significance of preparation for public speaking events to ensure the content is engaging and inspiring, advocating for a balance between entertainment and education in content creation.

  • How did Yasir Khan's coaching approach evolve over time?

    Yasir Khan's coaching approach evolved over time to balance entertainment and education in content creation, aiming to attract viewers genuinely interested in public speaking and personal development. While acknowledging the importance of entertainment in content, Khan also emphasizes the need to maintain a clear balance with educational value to attract the right audience. His content strategy shifted towards analyzing trending topics, particularly dissecting speeches of the TikTok CEO, to engage followers and provide valuable insights in public speaking.

  • What role does body language play in public speaking according to Yasir Khan?

    Yasir Khan highlights the significant role body language plays in public speaking, impacting how the audience perceives the speaker. He emphasizes that non-verbal cues, such as body language, can convey confidence, trustworthiness, and expertise. Khan stresses the importance of controlled and composed body language to convey expertise and build trust with the audience, noting that speaking with conviction and calmness can be more effective than using excessive body language. Reading body language involves understanding cues of comfort and discomfort to gauge honesty and emotions, with incongruencies between verbal and non-verbal cues indicating potential dishonesty or discomfort in communication.

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Summary

00:00

From Social Anxiety to Speech Coach Success

  • Yasir Khan, a speech coach, has over 3 million followers and works with top CEOs and billionaires.
  • He emphasizes the importance of repetition in speeches for effective marketing.
  • Khan struggled with social anxiety but overcame it to become a public speaking coach.
  • Initially reluctant, Khan now trains CEOs of multi-million and billion-dollar companies.
  • Khan's journey started with insecurity but has led to his expertise in public speaking.
  • Khan's unique accent is a result of absorbing various accents from different environments.
  • Khan moved to Canada in 2016 and discovered Toastmasters, which helped him improve his public speaking.
  • Winning a public speaking contest was a pivotal moment for Khan, leading him to coach others.
  • Khan's success in public speaking coaching grew organically, leading to training CEOs and top executives.
  • Khan's expertise in content creation led to his rapid growth to 3 million followers in just 2 years.

13:10

Unplanned TikTok Success: Speaker's Million-Follower Journey

  • The speaker shares a step-by-step plan they followed, emphasizing its unplanned nature and hoping to inspire viewers.
  • A conversation with the speaker led to them joining Instagram and later TikTok, where they quickly gained a million followers.
  • Initially starting on YouTube in 2018, the speaker struggled with varied content topics until trying TikTok at the suggestion of their ex-girlfriend.
  • Posting videos on TikTok led to rapid follower growth, with the speaker reaching 100,000 followers in about a month and a half.
  • A form on TikTok led to the speaker's first client, the CTO of a $400 million company, who sought public speaking coaching.
  • To capitalize on TikTok's audience, the speaker began creating and uploading 25 videos daily, eventually scheduling them in advance for consistent growth.
  • Despite not following a structured content creation framework, the speaker's videos focused on negative hooks, stories, techniques, and reminders, leading to engagement.
  • A video dissecting Steve Jobs' pricing strategy for the iPad garnered 45 million views, showcasing the speaker's approach of using known figures for credibility and educational value.
  • The speaker's content strategy evolved to balance entertainment and education, aiming to attract viewers genuinely interested in public speaking and personal development.
  • While acknowledging the importance of entertainment in content, the speaker also emphasizes the need to maintain a clear balance with educational value to attract the right audience.

25:57

"Balancing Education with Entertainment for Engagement"

  • Balancing content for a broader audience while maintaining educational focus
  • Shift towards entertainment content attracting followers not resonating with the creator
  • Example of unintended shift to gossip content leading to loss of engagement
  • Success with trending content, particularly analyzing TikTok CEO's speeches
  • South Asian audience interest in communication and talent growth
  • Quick decision-making strength attributed to impulsiveness and ADHD
  • Preference for immediate action over planning, leading to rapid learning from failures
  • Prioritizing connection over perfection in public speaking for authenticity
  • Importance of memorable sound bites in presentations for lasting impact
  • Emphasizing tangible and repeatable transformations for audience takeaway

39:27

"Mastering Public Speaking: Eliminate Filler Words"

  • Emphasize repetition in marketing to ensure message retention
  • Use the PRP format in speeches: Point, Reason, Point
  • Incorporate storytelling in speeches to convey messages effectively
  • Start speeches with a gap to engage the audience
  • Comedy in speeches requires pauses and filler words for comedic effect
  • In public speaking, reduce filler words like ums and ahs for credibility
  • Overcome filler words by becoming aware of them and catching them in speech
  • Practice catching filler words in conversations and recordings to eliminate them
  • Filler words often occur at the end of sentences or when unsure of what to say next
  • Comfort with silence and knowledge of the topic can reduce filler words in public speaking

52:18

Mastering Body Language for Effective Public Speaking

  • Preparation is crucial for public speaking events to ensure the content is engaging and inspiring.
  • Many high-level individuals lack awareness of their speaking flaws due to lack of honest feedback.
  • Professional coaches provide valuable perspectives to help individuals improve their speaking skills.
  • Body language plays a significant role in public speaking, impacting how the audience perceives the speaker.
  • Non-verbal cues, such as body language, can convey confidence, trustworthiness, and expertise.
  • Controlled and composed body language is essential to convey expertise and build trust with the audience.
  • Speaking with conviction and calmness can be more effective than using excessive body language.
  • Reading body language involves understanding cues of comfort and discomfort to gauge honesty and emotions.
  • Interpreting body language requires an open-minded approach to avoid forming false assumptions.
  • Incongruencies between verbal and non-verbal cues can indicate potential dishonesty or discomfort in communication.

01:05:22

Mastering Communication: Body Language, Confidence, Stories

  • Body language plays a significant role in communication, with crossed legs or angled bodies indicating discomfort or disinterest.
  • Recognizing when you don't fit into a conversation or group can be liberating, allowing you to self-filter and not force connections.
  • Confidence in communication stems from believing in what you're saying and the sequence of words you use.
  • Preparing and practicing basic stories about yourself can significantly boost your confidence in networking or job interview situations.
  • Crafting a positioning statement or log line for yourself helps others quickly understand who you are and what you offer.
  • Memorable communication isn't about techniques but about making others feel something, as exemplified by a powerful one-sentence story shared during a public speaking workshop.
  • Personal stories and emotional connections can have a lasting impact on listeners, surpassing the importance of technical speaking skills.

01:18:57

"Belief, Influence, and Transformative Storytelling"

  • The speaker emphasizes the importance of focusing on how to make people feel rather than just vocabulary, sharing personal experiences that taught this lesson.
  • The speaker recounts an incident where coaching wealthy individuals led to a realization of a disconnect, prompting them to start free workshops in Toronto.
  • A midwife attending one of the workshops expressed fear due to language barriers, but the speaker helped her share a powerful story from her work, highlighting the impact of going above and beyond.
  • The midwife's story of saving a baby's life through extra efforts resonated with the audience, emphasizing the significance of exceeding expectations in any profession.
  • The speaker discusses the transformative power of storytelling and the impact of believing in oneself and others, citing examples of clients who influenced their mindset and pricing strategies.
  • A client, Shannon Klingman, founder of Lumi deodorant, inspired the speaker to believe in their worth and increase their coaching fees, showcasing the importance of conviction and influence in changing lives.
  • The speaker concludes by highlighting the potential for individuals to make a difference through speaking with conviction and influence, sharing personal stories of how belief and support from others can lead to significant life changes.
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