The Rise of Virtual Humans — and What They Mean for the Future | Sara Giusto | TED
TED・7 minutes read
Imma, a virtual human created from CGI, interacts on social media platforms, managed by a talent manager named Sara, impacting real-world issues and collaborating with real brands, gaining popularity among Gen Z.
Insights
- Imma, a virtual human created via CGI, interacts on social media, sharing various aspects of her virtual life and engaging with real-world issues, demonstrating a significant impact beyond her digital existence.
- Managed by Sara, Imma collaborates with real brands, organizes community events, and connects with Gen Z through authentic interactions, showcasing a unique blend of virtual and real-world influence that resonates with her audience.
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Recent questions
Who is Imma?
A virtual human created from CGI in 2017.
What does Imma do on social media?
Interacts, shares posts about her life and outfits.
How does Imma impact the real world?
Shares opinions on issues, organizes events, promotes Japanese culture.
Who manages Imma?
Talent manager named Sara.
How does Imma connect with her audience?
Engages with posts, shares advice, similar to real-life influencers.
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Summary
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Virtual influencer Imma impacts Gen Z culture.
- Imma is a virtual human created from CGI in 2017, not based on any real person, and is unique, using software like Maya and Unreal Engine.
- Imma interacts on social media platforms like Instagram and TikTok, sharing posts about her life, outfits, and virtual activities like brushing her teeth.
- Imma's virtual brother Zinn is also not real, and she is managed by a talent manager named Sara, who oversees multiple virtual humans worldwide.
- Imma has a significant impact in the real world, sharing opinions on issues like climate change and Black Lives Matter, organizing virtual community events, and promoting Japanese culture.
- Despite being virtual, Imma collaborates with real brands like Amazon, Porsche, and Coach, appearing in global campaigns and on magazine covers.
- Imma's popularity among Gen Z stems from the genuine connection they feel with her, similar to their interactions with real-life influencers like Kylie Jenner, engaging with her posts and seeking advice.
