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Print On Demand 2023 (Full Tutorial for Beginners) - Shopify, Printful, Facebook...

Santrel Media・179 minutes read

A free tutorial details the process of creating an ecommerce site selling print-on-demand products, with advice on design creation, marketing strategies, and utilizing platforms like Shopify and Printful for business setup and customization. The tutorial covers setting up an online store, product customization, marketing channels, and offers tips on design creation, product pricing, website optimization, social media setup, and email marketing using platforms like Mailchimp and SMS Bump, while emphasizing the importance of obtaining product samples, real photos, and trying various marketing and sales strategies for success.

Insights

Creating a professional ecommerce site selling print-on-demand products can lead to significant profits with minimal initial investment and scalability.
Many individuals have achieved substantial monthly profits using the tools and strategies demonstrated in a free three-hour tutorial.
Print-on-demand minimizes risks, eliminates inventory needs, and allows easy customization of various products, with Shopify recommended for creating online stores.
Marketing strategies discussed include organic and paid methods like Google ads, Facebook ads, influencer marketing, and more, emphasizing the importance of a reliable supplier like Printful.
Customizing settings, obtaining product samples for verification, utilizing email marketing apps like Mailchimp, and ensuring seamless customer experiences are crucial for store success.

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Recent questions

How can I start an ecommerce site?
By following a free tutorial on print-on-demand.
What are some marketing strategies for ecommerce?
Utilize organic and paid methods like Google ads.
How can I customize products for my online store?
Utilize platforms like Printful for customization options.
What are some essential steps in setting up an online store?
Start by creating accounts with Printful and Shopify.
How can I enhance the visual appeal of my online store?
Customize themes, create slideshows, and optimize layouts.

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Summary

00:00

"Profitable Print-On-Demand Ecommerce Tutorial"

The video aims to guide viewers in creating a professional ecommerce site selling print-on-demand products, potentially leading to significant profits.
The method shared in the video requires minimal initial investment and offers scalability without common ecommerce challenges.
Many individuals have achieved substantial monthly profits using the tools and strategies demonstrated in the three-hour tutorial.
The tutorial is free, emphasizing the channel's commitment to providing valuable information without cost.
The comprehensive tutorial covers creating designs, finding suppliers, building a website, setting up marketing strategies, and obtaining product samples.
Print-on-demand involves creating designs, marketing, customer orders, supplier handling, and product shipping.
Print-on-demand minimizes risks, eliminates the need for inventory, and allows for easy customization of various products.
Shopify is recommended for creating an online store due to its user-friendly interface, integrations, and free trial period.
Marketing strategies discussed include organic and paid methods like Google ads, Facebook ads, influencer marketing, and more.
Utilizing a reliable supplier like Printful ensures fast shipping, low fees, and efficient handling of logistics, leaving the seller with marketing and design responsibilities.

12:01

"Start Online Business with Printful and Shopify"

To begin a long-term business, start by setting up a free account with Printful.
Next, set up an account with Shopify, but first, create a Printful account at centralmedia.com/printful.
Sign up with an email on Printful, select "start my first online business," and finish the account setup.
Verify your email on Printful before proceeding to create products.
Open a new tab and access Shopify through centralmedia.com/shopifypod to start your store setup.
Enter your email, set a password, and choose a store name like "Central Merch" on Shopify.
Complete the store creation process by providing your address for payments.
Access the Shopify dashboard to manage orders, products, customers, finances, analytics, and marketing.
Install the Printful app on Shopify by finding it in the app store and connecting it to your store.
Before proceeding with website setup, select a Shopify plan, preferably the basic one for starters, and choose a billing cycle that suits your needs.

23:25

Customize Products for Profit with Printful

To add a product, click on "add product" and choose from various categories like men's clothing, including t-shirts, jackets, hoodies, sweatpants, and underwear.
Printful offers customization options beyond printing, such as embroidering, for products like hats, face masks, keychains, and footwear.
Accessories like bags, phone cases, and biodegradable cases can be customized with your brand, marked up, and sold for profit.
Shoes can be fully customized at a reasonable price of $31, offering potential for good margins.
Home and living products like towels, blankets, pillows, postcards, and drinkware are available for customization.
Start by making a basic t-shirt, selecting from a variety of options based on quality and reviews.
Design your product by dropping in your logo or creating one using tools like Canva, which offers templates and customization options.
Research your target niche, like houseplant enthusiasts, on platforms like Reddit and YouTube to gauge interest and tailor your merchandise.
Canva, Adobe Photoshop, or hiring a designer on platforms like Fiverr are options for creating custom logos and designs.
Ensure your design is scalable by working with vectors and starting with a large canvas size before resizing for different products like t-shirts.

34:56

Efficient Logo Design and T-Shirt Sales

Making a logo can be done in a day or two, saving time and money.
Creating multiple designs for a store is recommended to test which sells best.
Choosing the Bella+Canvas 3001 t-shirt for printing, not embroidering, is advised.
Opt for black and white t-shirt colors to ensure universal appeal.
Select common t-shirt sizes to cater to a broader audience.
Design the t-shirt with text or clipart, or upload a custom design file.
Consider adding logos on the inside label for branding purposes.
Pricing the t-shirt at $27.95 can provide a comfortable profit margin.
Utilize mock-up tools like Canva or Placeit for additional product images.
Sync the product to Shopify for further customization and marketing.

46:19

Enhance Product Presentation and SEO Optimization

To access mockups, download the software and purchase it for $8 or opt for a $15 monthly subscription for unlimited mockups.
Request samples or take your own photos for a more realistic representation of your products.
Utilize Placeit for mockups initially, but consider creating your own photos or videos for a personalized touch.
Explore video options for products like t-shirts to enhance presentation.
Customize product descriptions with links, images, and videos for a comprehensive overview.
Add bold phrases to highlight key features in product descriptions.
Include an "About Us" link in descriptions to provide more information about your brand.
Manage product variants like colors and sizes to ensure accurate representation.
Optimize website SEO by editing titles, descriptions, and URLs for better search visibility.
Purchase a domain through Shopify for ease of setup and privacy protection.

58:12

Logo selection, upload, and product customization guide.

Choose the central logo for upload by clicking on the red button.
Upload the selected logo by clicking "open" and proceed to select it.
Place the logo in the center and add another image if desired.
Upload another image without a background to avoid overlap issues.
Adjust the size and position of the images as needed.
Proceed with the design by ensuring proper sizing and alignment.
Review the mock-ups available, including wrinkled, flat, and worn options.
Select appropriate mock-up images, considering different genders for representation.
Proceed to add a unisex hoodie product, adjusting pricing for profitability.
Create additional products like phone cases and canvas shoes, customizing designs and pricing accordingly.

01:10:07

"Customizing Brooklyn Theme for Website Success"

The speaker is browsing through clothing themes for a website.
They find a free theme called Brooklyn that they like.
The Brooklyn theme has a slideshow and featured collections on the homepage.
The speaker adds the Brooklyn theme to their store.
They explain the process of publishing the new theme.
The speaker customizes the theme using the theme editor.
The theme editor consists of sections that can be customized.
They adjust the collection list, rich text, and featured collection sections.
The speaker rearranges the sections on the homepage.
They create slides for the top banner with images and text for each slide.

01:22:03

Customize Website Design and Navigation for Shopify

Click on the desktop icon resembling an iMac to view the website on mobile for potential issues, particularly with the banner readability.
Customize the header by uploading a logo, adjusting its width, and choosing between a transparent or non-transparent header.
Modify the main menu by adding new items like policies and an about us page, while not enabling the search option.
Decide whether to display an announcement bar for promotions, like offering a 10% discount with the code "mike."
Create a discount code named "code mic" for a 10% discount on all products, with the option to set limits on usage.
Establish store policies such as refunds, privacy, and terms of service using templates provided by Shopify.
Generate a new page titled "Our Story" with text, images, and sections like "How It Started" and "Our Mission."
Develop a new top menu with items like "About Us," "Best Sellers," "Home," and "Policies" for easy navigation.
Set the top menu as the primary navigation bar and the main menu for the footer, ensuring a user-friendly browsing experience.
Configure payment options through Shopify Payments or other services like PayPal and Amazon Pay, considering associated fees and ease of use.

01:34:00

Optimizing Sales Channels for Business Growth

Premium plans may not charge for higher percentages, like the current 2.6%.
Account setup requires business type, details, personal info, product details, and billing statements.
Ensure brand name appears on credit card statements to prevent charge disputes.
Setting up sales channels involves selecting where to sell, like Facebook, Google, or a buy button.
Adding sales channels like eBay or Pinterest can expand reach but consider shipping times.
Instagram shopping setup is crucial due to its popularity and potential for sales.
Creating a Facebook business page involves selecting a category, adding a description, and images.
Choose a profile picture and cover photo that showcase products and brand identity.
Create a username for easy access and set up a call-to-action button for shopping.
Provide website, location, and business hours information on the Facebook page for clarity.

01:45:20

Optimize Facebook and Instagram Business Page Settings

To simplify the page, turn off discounts, groups, community videos, and job openings.
Access the page settings interface to configure essential elements.
In the general section, ensure post and story settings are adjusted, like turning on the profanity filter to avoid offensive comments.
Consider setting up messaging with a greeting to engage visitors effectively.
Explore additional automations for messaging responses.
Review and adjust the price range to reflect the business accurately.
Check and customize templates and tabs for optimal page layout.
Connect an Instagram account to enhance social media presence.
Create a professional Instagram account for improved analytics and promotional capabilities.
Utilize the Facebook Meta Business Suite to manage both Facebook and Instagram accounts efficiently.

01:56:37

"Embed Buy Button, Customize Settings, Market Strategically"

To embed a buy button on your website, select the size and add it to your cart before copying the code provided.
Paste the code on platforms like WordPress, Squarespace, or Wix to embed the buy button.
Google and Facebook are crucial sales channels that require additional setup time.
Marketing strategies and apps play a significant role in enhancing your store's success.
Customizing settings is essential for ensuring a seamless customer experience.
Obtain product samples from Printful to verify their quality before selling them.
Gift cards can be issued or sold on your site, allowing customers to purchase and gift them.
Mailchimp is a popular email marketing app used by many brands for marketing campaigns.
Sign up for Mailchimp to create email campaigns, automated emails, and newsletters.
Choose a Mailchimp plan based on your contact list size and email sending needs.

02:08:25

Customize Mailchimp Forms for Effective Marketing

The first form field required is an email address.
Additional form fields can be added, such as first name, last name, and birthday.
Settings allow customization of the form title, like "Subscribe to our newsletter."
Referral badge style can be chosen as light or dark, with the option to remove it by upgrading to the standard version of Mailchimp.
Tags can be assigned to differentiate sign-ups, like tagging newsletter subscribers.
The generated code can be placed on various websites, either in HTML or header sections.
Audience dashboard in Mailchimp provides insights into contacts and forms.
Forms can be customized by adding or removing fields like phone numbers or addresses.
Automation features in Mailchimp allow for setting up welcome emails, abandoned cart emails, and tagging customers based on engagement levels.
Upgrading Mailchimp plans unlocks advanced features like A/B testing, journey automations, and custom branding.

02:19:52

Email Design Tips for Engagement and Authenticity

The preview text in an email is crucial for engagement, appearing below the title in a lighter font, and should be enticing to prompt email opens.
When designing an email in Mailchimp, opt for the new builder over the classic one for ease of use and future-proofing, as it resembles Divi and Squarespace with stacked elements and a plus icon to add new content.
Editing text in Mailchimp involves changing fonts, colors, adding links, and adjusting padding, with options for bulleted lists, numbered lists, bold, italic, and underline.
Mailchimp's editor allows for adding elements like images, dividers, buttons, products, and spacers, with the ability to change backgrounds and layouts, and offers templates for different looks.
To send an email campaign in Mailchimp, ensure all necessary elements are in place, like a title, audience, and content, and address any issues flagged before scheduling or sending the email.
SMS Bump is a popular Shopify app for sending text messages to customers, useful for marketing new collections, order updates, and building a subscriber list.
Ordering samples of products from your store is essential to verify quality, check how designs print, and ensure colors match, aiding in providing the best products to customers.
Taking real photos of yourself wearing the products can enhance authenticity on your website, save costs on models, and allow for capturing the desired mood for your brand.

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