No UX Research = Failed Product: Blizzard's Diablo Immortal Example
vaexperience・6 minutes read
Blizzard faced backlash for their decision to keep Diablo Immortals on mobile only, neglecting to understand their target audience's preferences between mobile and PC gaming, impacting the game's success.
Insights
- Neglecting user research and overlooking the disparity in preferences between casual mobile gamers and dedicated PC gamers led to Blizzard's missed opportunity in creating a successful product.
- Blizzard's commitment to keeping Diablo Immortals solely on mobile platforms, despite initial criticism, reflects a strategic move to harness the connectivity of modern mobile devices and unite players globally against demons.
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Recent questions
What is Diablo Immortals?
A mobile game by Blizzard for demon combat.
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Summary
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Diablo Immortals: Mobile Game Sparks Backlash
- Diablo has successfully united players globally to combat demons, with the new mobile game aiming to leverage the connectivity of modern mobile devices.
- Despite initial negative feedback, Blizzard plans to keep Diablo Immortals exclusively on mobile platforms, with no current intention to expand to PC.
- Blizzard's decision to focus on mobile gaming for Diablo Immortals neglected crucial qualitative insights about their target audience, leading to a significant backlash.
- The failure to conduct user research and understand the distinct preferences of casual mobile gamers versus dedicated PC gamers resulted in a missed opportunity for Blizzard to create a successful product.
