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LIDERANÇA E GESTÃO DE PESSOAS COM LASARO DO CARMO | JOTA JOTA PODCAST #135

Joel Jota・97 minutes read

A speaker with vast executive experience shares insights on leadership, business success, and personal growth, emphasizing the importance of resilience, effective management, and surrounding oneself with trustworthy individuals. The narrative also delves into topics such as family succession in businesses, entrepreneurship, financial stability, and the significance of learning from mistakes while maintaining integrity and credibility.

Insights

Successful business leadership requires a focus on revenue growth, operational improvement, and cultural change, emphasizing the significance of challenging and enhancing various areas within a company for success.
Surrounding oneself with trustworthy individuals, emphasizing the importance of resilience, and acknowledging the inevitability of side effects in business are crucial for navigating challenges effectively.
Legacy, personal integration, and the value of consistent action over grand strategies are highlighted as essential aspects of business success, along with the significance of practical application, talent, and passion in achieving goals.

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Recent questions

How did the guest achieve revenue growth?
By focusing on revenue and improving operations.
What is the guest's approach to company culture?
Changing culture and people for improved results.
What does the guest prioritize in business?
Quality sales, culture change, and resilience.
How does the guest approach hiring employees?
By assembling the right team and evaluating performance.
What is the guest's perspective on business side effects?
Mental preparation and resilience are crucial.

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Summary

00:00

"CEO's Journey: From Teaching to Billionaire"

The podcast episode is number 135, with a guest who has over 30 years of executive and business experience, including CEO roles.
The guest has a background in business management, team building, and company restructuring, having led companies like Jekt Cosmetics and Jafra Internacional Cosmetics.
Under the guest's leadership, Jekt Cosmetics saw revenue growth from 20 million to over R$500 million.
The guest transitioned from teaching to the pharmaceutical industry, eventually becoming a company president before the age of 40.
After working with Natura and in Argentina, the guest became vice-president of the Silvio Santos group at 38, directly working with Silvio Santos.
The guest's interview with Silvio Santos led to taking over two companies within the group, with a promise of wealth if successful.
The guest successfully turned around the companies, increasing revenues to 350 million within three years and receiving a check for 1 billion from Coti Beauty.
The guest proposed selling the company to Silvio Santos, who declined, leading to the eventual sale to Coti Beauty.
The guest emphasizes the importance of focusing on revenue and constantly challenging and improving operations, purchasing, and tax areas in a company for success.

12:13

"Key Factors for Business Success and Failure"

Having three major taxes is preferable to numerous smaller taxes to simplify matters.
Companies often fail due to mismanagement of costs and people.
Quality sales are essential for success, not just selling for the sake of it.
Changing a company's culture is crucial for improving results.
Changing culture necessitates changing the people within the company.
Evaluating performance and cultural fit is vital when considering letting employees go.
Resilience to pressure is crucial for success in a high-stress business environment.
Trustworthy individuals who are reliable in times of need are invaluable.
Side effects in business, such as unexpected legal issues, can arise despite doing everything right.
It is essential to be prepared for labor issues and potential side effects in entrepreneurship.

24:08

Navigating Business Challenges with Silvio Santos

In 2014, the speaker was part of the Silvio Santos group as vice-president, listed in another company within the same economic group.
Side effects are inevitable in business, and mental preparation is crucial to handle them effectively.
Silvio Santos mentored the speaker in business, emphasizing the importance of a strong mind to navigate challenges.
Success in business involves hiring the right people, as exemplified by Silvio Santos' approach to building his group.
The speaker, inspired by Silvio Santos, values legacy over money, emphasizing the significance of personal and professional integration.
Effective management involves assembling the right team, setting clear deadlines, and focusing on controllable factors.
Training or hiring employees depends on the project's timeline, with startups benefiting from training and established projects requiring experienced individuals.
The speaker's daily routine includes early gym sessions, family time, and work commitments, balancing personal and professional aspects.
Family, work, and health are the speaker's priorities, with a focus on leaving a meaningful legacy and living with purpose.
The speaker's ultimate goal is to continue challenging himself, emphasizing the importance of accomplishments beyond financial success.

36:24

"Embrace Toughness, Retain Tenderness: Lessons Learned"

People consider him the most good guy in the world, the cutest troglodyte, but he emphasizes the need to toughen up while retaining tenderness.
Learning from billionaires, he notes their shared appetite for risk and humility in acknowledging the need for superior individuals on their team.
Money and power dynamics are discussed, highlighting the importance of respect and avoiding vanity, especially in the corporate world.
High performance is not limited to sports but extends to various aspects of life, including family and business.
The significance of consistent action over grand strategies within companies is emphasized, with a focus on daily dedication and execution.
The value of practical application over mere ideas is stressed, with a distinction made between well-applied average strategies and poorly executed brilliant ones.
Dreaming without action is deemed futile, with the emphasis placed on realizing dreams through active pursuit and investment.
The importance of surrounding oneself with trustworthy individuals who complement each other is highlighted, contrasting with those who seek personal gain.
Networking events are critiqued for their prevalence of individuals seeking personal benefit rather than genuine collaboration and synergy.
The narrative concludes with a personal anecdote about recognizing and appreciating exceptional individuals, showcasing the impact of acknowledging and nurturing talent.

48:42

"Success: Talent, Hard Work, Strategic Planning"

Talent and passion are crucial qualities that are not taught in schools, but they need to be polished to be effective.
Many successful speakers and leaders never took courses in public speaking or oratory, relying on their natural talent.
A dealership employee demonstrated exceptional customer service by personally delivering a car to a potential buyer's house.
The mindset of an owner is essential for success in business, emphasizing the need to generate value to earn money.
Family succession in businesses requires careful planning, involving academic preparation, work experience, and gradual involvement in the company.
Succession should be based on merit and work ethic rather than solely on bloodline, ensuring the deserving individual assumes power.
John Davis is renowned for his expertise in family succession planning, emphasizing a 10-year plan involving education, work experience, and gradual empowerment.
Involving children in the family business from a young age can help prepare them for leadership roles in the future.
Success in business is not solely based on inheritance but on proving one's worth through hard work and leadership.
The standard of billionaires often involves a combination of natural talent, hard work, and strategic planning to overcome challenges and achieve success.

01:01:06

"Consistent effort and mental strength drive success"

The key to success is consistent effort in making money, regardless of past wins or losses.
Mental strength is crucial in bouncing back from setbacks and continuing to pursue financial success.
Aging doesn't hinder success; with experience and improved skills, achieving goals becomes quicker.
Retirement isn't a goal for everyone; finding joy and fulfillment in work can drive individuals to keep going.
Maintaining a strong reputation and integrity is vital in recovering from financial losses and gaining trust.
Learning from mistakes and maintaining credibility is more valuable than monetary success.
External factors like economic crises or pandemics can impact businesses and individuals, leading to financial challenges.
Businesses should focus on building assets and financial stability to weather unforeseen circumstances.
Entrepreneurship is a key driver of societal progress, requiring financial stability to effectively help others.
Detailed financial analysis and strategic negotiation can lead to significant financial gains and business growth.

01:13:20

Negotiation, Profit-Sharing, and Business Success

A debt of 30 was discussed, with a refusal to pay the full amount leading to a negotiation.
A contract was signed, with a subsequent discussion two years later about profit-sharing.
The negotiation escalated to a 20% profit-sharing agreement.
The speaker advised starting a company but was met with resistance.
The importance of stress in business decisions was highlighted.
Starting a pharmaceutical company from scratch was discussed, emphasizing the need for substantial capital.
An example was given of a successful entrepreneur who sold assets to fund a pharmaceutical laboratory.
The significance of surrounding oneself with knowledgeable individuals for business success was emphasized.
The value of experienced mentors or advisors was stressed, regardless of company size.
A personal anecdote was shared about providing free advice to a struggling entrepreneur.

01:24:19

Entrepreneurial guidance, investment analysis, and life reflections.

Encourages small entrepreneurs to seek guidance from experienced individuals who have achieved success in multiple ventures.
Mentions offering help for free to friends in need, allocating one hour a week for assistance.
Discusses focusing on analyzing companies and considering potential investments based on their operations and global reach.
Talks about writing a new book, respecting the publisher's preference for a title, and the process of writing in detail.
Mentions the importance of reading selectively, focusing on quality over quantity, and references the book "Outliers" as influential.
Reflects on success not solely being about money, citing examples of successful individuals in different professions.
Discusses the importance of respect in society, contrasting it with online behavior and emphasizing the value of face-to-face interactions.
Concludes with a message about life being a period between birth and death, emphasizing the importance of happiness, leaving a legacy, and helping others.

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