I Wore Digital Clothes For A Week

Safiya Nygaard・2 minutes read

DressX offers digital clothes that reduce waste, make luxury items affordable, and are size-inclusive, disrupting the fashion industry with an app for trying on clothes through augmented reality. This innovative concept garnered mixed reactions but was generally well-received, showcasing creative and unique outfits with some skepticism but overall acceptance on social media.

Insights

  • DressX offers digital clothes that are photoshopped onto customers, reducing clothing waste, making luxury items more affordable, and being size-inclusive, positioning itself as a disruptor in the fashion industry with a range of realistic to bizarre options.
  • Safiya's experience showcases DressX's digital fashion process, from trying on accessories like Quantum Boots and a Russian fur hat, to animated video looks and avant-garde high fashion, receiving mixed but generally positive feedback on social media, highlighting the need for consistent quality and improvements in their app to enhance user experience.

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Recent questions

  • What is DressX and how does it impact the fashion industry?

    DressX offers digital clothes photoshopped onto customers, reducing clothing waste, making luxury items more affordable, and being size-inclusive. The concept is seen as a disruptor in the fashion industry, with potential for virtual clothes via augmented reality.

  • How does DressX's AR technology work for trying on digital clothes?

    DressX has an app for trying on, purchasing, and wearing digital clothes via augmented reality. The AR technology is in early stages, with potential for virtual clothes and is compared to exclusive Snapchat filters.

  • What is the process for editing photos with DressX's digital clothes?

    DressX's editing process involves taking photos in skin-tight clothing in well-lit areas for accurate results. The editing may include adjustments like removing unwanted elements, with free revisions available.

  • How are DressX's digital clothes received on social media?

    DressX's digital clothes are tested by wearing them in photos and posting them on social media for feedback. They receive positive feedback, with varying levels of believability and feedback ranging from realistic to bizarre.

  • What are some challenges and positives of wearing digital fashion from DressX?

    Some positives include cool photos obtained, an extensive catalog of trendy items, and creativity. Challenges include awkwardness in taking photos, occasional photoshopping misses, and the need for consistent quality and improvements in the app.

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Summary

00:00

DressX: Disrupting Fashion with Digital Clothes

  • DressX offers digital clothes that are photoshopped onto customers, reducing clothing waste, making luxury items more affordable, and being size-inclusive.
  • DressX's digital clothing concept is seen as a disruptor in the fashion industry, with articles touting its potential.
  • DressX has an app for trying on, purchasing, and wearing digital clothes via augmented reality.
  • DressX's digital clothes are compared to exclusive Snapchat filters and are linked to the NFT space.
  • DressX's AR technology is in early stages, with potential for virtual clothes via augmented reality.
  • DressX's photo-editing service involves taking photos in skin-tight clothing in well-lit areas for accurate results.
  • DressX's editing process may include adjustments like removing unwanted elements, with free revisions available.
  • DressX's digital clothes are tested by wearing them in photos and posting them on social media for feedback.
  • DressX's digital clothes receive positive feedback on social media, with some skepticism but overall acceptance.
  • DressX's digital clothes range from realistic to bizarre, with varying levels of believability and feedback on social media.

13:15

DressX's Digital Fashion Experiments: A Review

  • Day four involved trying DressX's accessories, including shoes, bags, jewelry, hats, and goggles.
  • Safiya chose a plain all-black outfit to showcase vibrant accessories, such as Quantum Boots by Alejandro Delgado for $50 and a Russian fur hat Bonbon by Sno-Sno for $35.
  • The boots were available on the DressX app for trying on, but the hat appeared fake and oversized in the photoshoot.
  • The first attempt at the hat and boots photoshoot was unsatisfactory, leading to a second take.
  • The photos were posted on an Insta story with a poll asking people to choose between the hat and boots, with boots winning overwhelmingly.
  • Despite only asking for clicks, some people DM'd Safiya to comment on the hat looking fake, suggesting DressX improve their photoshopping.
  • Day five involved trying DressX's animated video looks, with Safiya choosing a teal gauzy robe by Eva Sviridova for $80.
  • The photoshoot involved Safiya wearing her own outfit and having the robe animated on top of her, with the final result looking surprisingly realistic.
  • The video look was well-received on Instagram, with some viewers realizing it was digitally altered but appreciating the effect.
  • Day six featured trying out avant-garde high fashion looks, including the Lilac Puffer by Dnwllngr for $30, which appeared voluminous and shiny in the photoshoot.
  • The photos were posted on the YouTube Community tab, with viewers recognizing the digital fashion aspect but still appreciating the unique jacket.
  • Day seven involved trying DressX's expensive Auroboros collection, specifically the Replicant look with pants and angel fish-like tendrils.
  • The photoshoot resulted in a visually striking outfit that was well-received on Instagram, with viewers appreciating the creativity and photoshopping quality.
  • Despite the high price tag, the Replicant look was considered one of the better jobs done by DressX, with viewers enjoying the outlandish design.
  • Overall, the digital fashion experiments garnered mixed reactions but were generally well-received, with viewers appreciating the creativity and uniqueness of the outfits.

26:05

"DressX: Digital Fashion Positives and Negatives"

  • Some positives of wearing digital fashion include the cool photos obtained during the week, even though they didn't completely deceive viewers, DressX's extensive and diverse catalog of digital clothing is impressive, showcasing trendy and desirable items.
  • On the downside, taking pictures with the intention of later adding clothes felt awkward, DressX's photoshopping can sometimes miss the mark, although they offer free adjustments, the need for consistent quality is crucial for their value proposition to hold, the requirement to pay for each individual picture poses a challenge, especially for carousel posts on social media, hinting at the necessity for improvements in their developing app.
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