How to Write a Business Plan - Entrepreneurship 101
Gillian Perkins・11 minutes read
The speaker initially struggled to start a business but eventually saw success after creating a functional business plan, leading to growth and expansion. They have now developed a systematic approach to creating business plans, consisting of key sections such as overview, message, marketing, product, production, and goals.
Insights
- Starting a business without money, skills, or plans was challenging, but creating a messy business plan eventually clarified objectives and led to significant growth.
- The streamlined business plan developed by the speaker includes six key sections: overview, message, marketing, product, production and delivery, and goals, emphasizing specific, measurable goals for sales, revenue, profit, impact, and development.
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Recent questions
How can I create a business plan?
By following a structured process with six main sections.
What are the key components of a business plan?
Overview, message, marketing, product, production and delivery, goals.
How can I streamline the process of creating a business plan?
By developing a structured system for faster and more useful planning.
What should be included in the goals section of a business plan?
Specific and measurable one-year and five-year goals for sales, revenue, profit, impact, and development.
What is the importance of a business plan in business growth?
It provides clarity, direction, and a roadmap for success.
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Summary
00:00
"From Chaos to Clarity: Business Planning Success"
- The speaker started their first business twelve years ago with no money, skills, or plans, which was challenging.
- After several years of working, they finally created a messy business plan that helped clarify their business objectives.
- Within two years, the business doubled in size, hiring a staff and attracting new customers.
- The speaker has since developed a streamlined system for creating business plans, making the process faster and more useful.
- The business plan consists of six main sections: overview, message, marketing, product, production and delivery, and goals.
- The overview page includes company structure, mission, and a chart of accountability for major tasks.
- The message page focuses on communicating with customers, defining target markets, and strategies for visibility, lead generation, and conversion.
- The goals page suggests setting one-year and five-year goals for sales, revenue, profit, impact, and development, emphasizing specificity and measurability.
