How To Sell High Priced Personal Training Packages
MarketingFitness101・2 minutes read
Selling personal training in bootcamp programs traditionally involves awkward reselling conversations and no recurring income, hindering business growth. The new approach involves selling once with automatic monthly payments, ensuring continuous income growth for business scaling and expansion.
Insights
- Transitioning from selling personal training sessions individually to establishing automatic monthly payments can ensure continuous income growth, enabling business scaling and expansion without the need for constant reselling conversations.
- Emphasizing long-term commitment, results-based training, and structured pricing strategies can lead to increased client retention, recurring income, and significant business growth opportunities, positioning the fitness business for long-term success and stability.
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Recent questions
How can I increase recurring income in personal training?
The new approach to selling fitness involves establishing automatic monthly payments similar to gym memberships, ensuring continuous income growth for business scaling and expansion without constant reselling.
What pricing strategy should I use for personal training?
Pricing for one-on-one personal training increases by $10 per session for month-to-month agreements compared to 12-month commitments, while group training prices increase by $50 per month for month-to-month agreements.
Why is a 12-month agreement beneficial in personal training?
Offering a 12-month agreement with automatic rollover into a month-to-month plan after the initial period eliminates the need for uncomfortable reselling conversations, ensuring client commitment and continuous revenue.
How can I encourage clients to commit to long-term training?
Emphasize results-based training and the need for long-term commitment to position the offer effectively, encouraging clients to compare their weight gain duration to the time needed to lose it.
What resources are available for fitness business coaching?
Access coaching through fitness business ignition for guidance on implementing and optimizing strategies, with online resources, live webinars, Q&A sessions, and a resource vault for marketing, client conversion, and retention strategies.
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