How to Make a Pitch Deck for Investors - Startups 101
Slidebean・12 minutes read
The CEO of Slidebean shares valuable insights on creating a pitch deck for investors, covering structure, design, and key elements like problem presentation and competitive analysis. Various online resources offer templates and guidelines for pitch deck creation, emphasizing the importance of concise problem and solution slides, impactful product demos, and clear revenue models to attract investor interest.
Insights
- Problem slide should present the issue clearly and simply, avoiding technical jargon and focusing on verifiable claims.
- Business model slide is essential, highlighting revenue generation methods, such as Airbnb's commission model, to demonstrate a successful approach for investors.
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Recent questions
How can I create an effective pitch deck?
By following a structured format including problem, solution, product demo, market analysis, business model, competition, advantage, go-to-market plan, team, traction, and fundraising details.
What should be included in the problem slide?
The problem slide should succinctly outline the existing issue without complex jargon, focusing on straightforward, verifiable claims to capture investor attention.
How can I showcase my competitive advantage?
Showcase unique technologies and patents that set your product or service apart from competitors, emphasizing efficiency and design quality for a compelling pitch.
What is the importance of the business model slide?
The business model slide crucially outlines revenue generation methods, providing a clear understanding of how the company plans to make money and sustain growth.
How should I approach the market size analysis?
Approach market size analysis through top-down or bottom-up methods, estimating potential sales and market share to demonstrate the market opportunity to potential investors.
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Summary
00:00
Creating an Effective Pitch Deck for Investors
- CEO of Slidebean, experienced in raising funds for startups, offers insights on creating a pitch deck for investors.
- Two-part video series covers pitch deck structure and design guidelines for optimal impact.
- Various resources available online provide templates and guidelines for pitch deck creation.
- Pitch deck structure typically includes cover slide, problem presentation, proposed solution, product demo, market size analysis, business model explanation, competition comparison, competitive advantage showcase, go-to-market plan, team introduction, traction and milestones, and fundraising details.
- Problem slide should succinctly outline the existing issue without complex jargon, focusing on straightforward, verifiable claims.
- Solution slide should highlight core product functions addressing the identified problems, emphasizing benefits over technical features.
- Product demo should aim for a quick 'aha' moment within 30 seconds, with video demos recommended for email pitches to ensure investor engagement.
- Market size analysis can be approached through top-down or bottom-up methods, estimating potential sales and market share.
- Business model slide crucially outlines revenue generation methods, with Airbnb's 10% commission model as a successful example.
- Competition slide can utilize a grid approach to showcase unique selling points compared to competitors, emphasizing efficiency and design quality.
- Competitive advantage slide delves into unique technologies and patents that set the product or service apart from competitors.
- Go-to-market plan slide outlines strategies for acquiring a mass audience, emphasizing the need for flexibility and confidence in execution.
- Team slide should focus on founders' expertise and suitability for leading the company, avoiding mention of advisors or non-core team members.
- Traction and milestones slide showcases revenue growth or user metrics to establish credibility and capture investor interest.
- Fundraising slide should clearly state the amount of money being raised, adhering to SEC regulations on sharing financial data with accredited investors.
