How To Create Landing Pages That Convert at 43%
Exposure Ninja・24 minutes read
Landing pages are crucial for converting pay-per-click traffic, with conversion rates ranging from 4% to 18%. Optimized landing pages can increase conversion rates to 10%, reducing the cost per lead and offering insights into effective strategies for online marketing.
Insights
- Landing pages are standalone pages aimed at converting pay-per-click traffic into leads or sales with conversion rates that can reach up to 43%.
- Effective landing pages focus on credibility, lures, objection handling, social proof, ease of action, and result demonstration, impacting the perception of the business, reducing costs per lead, and improving conversion rates significantly.
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Recent questions
What is a landing page?
A landing page is a standalone page designed to convert pay-per-click traffic into leads or sales.
What is conversion rate?
Conversion rate is the percentage of visitors who take the desired action on a landing page.
How can a landing page impact business costs?
A high-converting landing page can significantly reduce the cost per lead in a pay-per-click campaign.
What elements make a landing page effective?
Effective landing pages demonstrate credibility, offer attractive lures, handle objections, show social proof, make actions easy, and demonstrate results.
Why is social proof important on a landing page?
Social proof, such as review stars and testimonials, plays a vital role in improving conversion rates on a landing page.
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Summary
00:00
Optimized Landing Pages: Boost Conversions and Sales
- Landing pages are simple pages designed to convert pay-per-click traffic into leads or sales.
- Conversion rates of landing pages can range from 4% to 18%, sometimes even reaching 43%.
- A landing page is a standalone page for cold traffic, not linked to the main website.
- Conversion is when a visitor takes the desired action on the page.
- Conversion rate is the percentage of visitors who take the desired action.
- Most websites have a 1% conversion rate, but with optimized landing pages, it can increase to 10%.
- A high-converting landing page can significantly reduce the cost per lead in a pay-per-click campaign.
- Analyzing competitive landing pages can provide insights into effective strategies.
- The Qualified Customer Closer approach includes credibility, lure, objection handling, social proof, ease of action, and result demonstration.
- Effective landing pages demonstrate credibility, offer attractive lures, handle objections, show social proof, make actions easy, and demonstrate results.
11:55
Enhancing Landing Page Credibility and Conversion
- Having a face on the site and celebrity endorsements enhance credibility in the market.
- A landing page's design significantly impacts the perception of the business and product.
- An example landing page by Exposure Ninja converts at 17%, with a one-hour webinar replay to establish credibility.
- Misconceptions about landing pages being sparse are debunked by detailed pages with credibility devices like testimonials and images.
- The lure offered on a landing page is crucial to incentivize users to take the next step in the sales process.
- Effective calls to action like "find out how much you could claim" outperform others in the claims space.
- Objection handling on landing pages involves addressing potential customer concerns through clear information.
- Social proof, such as review stars and testimonials, plays a vital role in improving conversion rates.
- The ease of use of a landing page is essential for guiding users towards the desired action.
- A successful call to action should deliver results that align with customers' goals, moving them closer to their desired outcome.
24:09
Enhance Website Performance and Increase Conversions
- Questionnaire provided to gather business information, digital marketing details, and goals
- Team member creates a 15-minute video demonstrating ways to enhance website performance, paid traffic, organic visibility, and increase conversions
- Emphasizes improving e-commerce, sales, and leads generated by the website
- Service available at exposureninja.com for requesting a free website and digital marketing review
