How They Keep You POOR! (Watch This To Become A MILLIONAIRE In 2023) | Alex Hormozi

Lewis Howes109 minutes read

Poor individuals often struggle with a mindset that hinders financial progress, emphasizing the need to reallocate resources and invest in skill development to break free. Developing a range of skills, focusing on sales, building, and leadership, can exponentially increase earning potential and opportunities for financial success while prioritizing personal growth and overcoming limiting beliefs about money.

Insights

  • Society can influence individuals to adopt a mindset that limits their financial potential, but breaking this cycle requires reallocating resources like time and money towards skill development and education.
  • Developing a diverse skill set and continuously learning are crucial for increasing earning potential and financial success, as exemplified by Jay-Z's career trajectory and the impact of skill acquisition on financial growth.
  • Overcoming limiting beliefs, embracing new challenges, and shifting focus from external to self-validation are essential for long-term success, goal achievement, and personal growth in business and life.

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Recent questions

  • How can poor individuals improve their financial prospects?

    By reallocating time and money, investing in skill development.

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Summary

00:00

Breaking the Broke Mindset: Keys to Financial Success

  • People who are poor often have a mindset that makes them believe making money is impossible or only for certain individuals.
  • Society can keep people trapped in a broke mindset, hindering their ability to progress financially.
  • To break this mindset, individuals need to reallocate their resources, including time and money.
  • Poor individuals tend to spend time on distractions like video games and Netflix, rather than investing it in productive activities.
  • Working in low leverage opportunities can limit financial growth, unlike high leverage opportunities that require skill rather than money.
  • Investing in skill development can increase output per unit of time, providing leverage and enhancing financial prospects.
  • Education, whether conceptual or practical, is crucial for gaining leverage on time and increasing earning potential.
  • Borrowing for education that leads to a return on investment can be a sound financial decision, as seen in the example of becoming a phlebotomist.
  • Investing in mentors, coaching programs, and communities can provide valuable perspectives and skills that lead to financial growth.
  • Developing a range of skills, like Jay-Z did in his career, can exponentially increase earning potential and opportunities for financial success.

11:41

Mastering Skills for Business Success and Wealth

  • Learning how to package and sell businesses, negotiate deals with private equity, and develop CFO skills can lead to significant earnings.
  • Emphasizing continuous learning through various courses, programs, books, and interactions is crucial for personal growth and success.
  • Three main skills for potential six or seven-figure earners are selling, building, and leading in business.
  • Identifying problems, inefficiencies, or nuisances in daily life can lead to successful business ventures.
  • Example of a dog walker in Beverly Hills earning around $3,000 a day by addressing the need for pet care services.
  • Developing skills in selling, delivering consistently, and leading are essential for business success.
  • Leading oneself and others is a challenging yet crucial skill that can enhance overall success.
  • Focusing on reducing procrastination, finding dedicated work time, and deep focus can significantly increase productivity.
  • Setting intentions and taking actions aligned with one's vision daily can lead to progress and success.
  • Learning new skills effectively requires about 20 hours of focused effort, emphasizing the importance of starting and consistent practice.

23:03

Accelerate Skill Development and Financial Success

  • Learning a new skill is most effective in the first 20 hours, where significant progress can be made.
  • Procrastination can hinder skill development, as seen in the example of taking four years to learn website building versus one day of focused learning.
  • Many individuals delay launching projects like podcasts or books due to fear and lack of understanding of the process.
  • Overcomplicating the path to financial success, such as reaching seven figures, can be a mental barrier for many.
  • Breaking down the math behind financial goals, like making a million dollars, involves understanding the number of sales or services needed.
  • To reach six figures, selling a product or service consistently is crucial for business owners and entrepreneurs.
  • The primary actions to achieve sales involve reaching out to potential customers through referrals, affiliates, one-on-one interactions, content creation, and ads.
  • Understanding the math behind acquiring customers, like needing six appointments a day, helps in strategizing the necessary actions.
  • Scaling a business involves focusing on both customer acquisition and team building, with the same marketing skills applicable internally.
  • Overcoming limiting beliefs about money often stems from false assumptions ingrained over time, requiring a shift in mindset based on accurate information.

33:39

"Beliefs, Success, and Legacy: Keys to Growth"

  • Beliefs can be shattered by reality proving them wrong or by hearing stories with evidence that reshape one's reality.
  • Witnessing others' success can inspire belief in one's own potential, as seen in a mastermind event where a seemingly average individual's success motivated others.
  • Learning from others' experiences can prevent unnecessary struggles and accelerate personal growth, as seen in observing older siblings' mistakes and successes.
  • Coaches and mentors play a crucial role in challenging beliefs and guiding individuals towards success by sharing their knowledge and experiences.
  • Competition can be reframed as a means to elevate the game rather than focusing solely on personal achievements, as exemplified by a football coach's approach to coaching.
  • Leaving a legacy by sharing knowledge and skills with others is essential for progress and growth, as demonstrated by a coach who freely shared his expertise with assistant coaches.
  • Prioritizing the game's advancement over personal glory is crucial for long-term success and impact, as exemplified by the coach's dedication to elevating football standards.
  • Setting ambitious goals, like reaching a billion-dollar valuation, is driven by a desire to leave a lasting impact and share valuable business insights for future generations.
  • Embracing new challenges, like venturing into media, can lead to personal growth and expanded impact, as seen in the speaker's enthusiasm for learning and adapting.
  • Maintaining a limitless vision for growth and impact is essential for sustained motivation and avoiding post-success disillusionment, as observed in a friend's experience after selling a billion-dollar company.

45:13

Strategic Vision and Risk for Goal Achievement

  • Having a clear vision for one's life is crucial for progress and direction.
  • Setting ambitious goals like becoming a billionaire in a specific timeframe requires strategic planning.
  • Publicly stating longer timelines allows for flexibility and buffer in achieving goals.
  • To accelerate goal achievement, consider taking on more risk or expanding operations.
  • Adjusting mindset and behavior to ensure goals are met is essential.
  • Reevaluating how success is measured and reinforcing positive behaviors is key.
  • Financial decisions, like reinvesting cash flow into talent acquisition, can expedite growth.
  • Being comfortable with discomfort and taking risks is necessary for rapid success.
  • Adapting to changes in financial security and shifting priorities can lead to quicker goal attainment.
  • Utilizing material success to combat feelings of inadequacy may require internal shifts for long-term success.

56:43

"Maximizing Potential: Shifting to Self-Validation"

  • Re-engineering self-value conversation is crucial, focusing on self-worth, self-love, and belief in being good enough.
  • Evidence from successful businesses like acquisition.com serves as validation for personal beliefs and content creation.
  • External validation's impact on self-worth is rooted in childhood reinforcement patterns.
  • The need for external validation can hinder personal growth and success.
  • Shifting focus from external to self-validation is essential for personal development.
  • Overcoming the need for external validation is key to achieving potential and self-belief.
  • Winning is defined as maximizing potential and transforming it into reality.
  • The best businesses for investment have low capital expenses, such as services and digital businesses.
  • Businesses with high leverage opportunities and strong gross margins are ideal for investment.
  • Longevity and consistent profitability are indicators of successful businesses with high leverage opportunities.

01:08:37

"High Margins Drive Business Efficiency and Success"

  • Gross margins above 80% are targeted, equating to five times the cost of goods sold.
  • The minimum charge is calculated as five times the cost, ensuring profitability.
  • Emphasis is placed on providing value and efficiency in business operations.
  • Technology reduces costs over time, making products accessible to more people.
  • Niche down and focus on a specific customer avatar to increase efficiency and margins.
  • Repetition and specialization lead to increased efficiency and cost-effectiveness.
  • Hiring the best people and investing in marketing are facilitated by higher margins.
  • The difficulty of making money with low margins is highlighted.
  • The concept of a 100% death tax is discussed as a means to redistribute wealth.
  • The impact of a 100% death tax on wealth distribution and societal beliefs is explored.

01:20:36

Navigating Business Sales and Personal Growth

  • The speaker reflects on past ventures starting from a place of lack, leading to eventual loss and repetition of the cycle.
  • After selling companies, a period of inactivity ensues, causing emotional distress and a lack of purpose.
  • The speaker highlights the challenges of maintaining stability during a sales process, with uncertainty looming over the outcome.
  • The decision to sell leads to a shift in focus towards satisfying potential buyers, which the speaker later regrets.
  • A two-year process of fixing and selling a business is compared to renovating a house before selling it.
  • The speaker contemplates the choice between selling a business for profit or keeping it for long-term cash flow.
  • The launch of "School of Greatness" is driven by a desire to serve and create lasting change rather than solely for profit.
  • The importance of intention in business building is emphasized, with a focus on service and global impact over immediate gratification.
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