How I Started The UK's Fastest Growing Company: My Gymshark Story | Ben Francis
Ben Francis・13 minutes read
Ben Francis founded Gymshark at 19, which is now the UK's fastest-growing company, initially starting with fitness apps and a social network before transitioning to custom-made fitness wear. Gymshark's success was fueled by influencer marketing and collaborations with business partners, leading to massive growth and international expansion with 70 staff members.
Insights
- Ben Francis started Gymshark at 19, initially venturing into web development and fitness apps before transitioning to custom fitness wear, showcasing the importance of diversification and adaptation in entrepreneurial journeys.
- Gymshark's success was significantly driven by influencer marketing, particularly through partnerships with fitness YouTubers, highlighting the power of strategic collaborations in expanding brand reach and fostering growth in the digital age.
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Recent questions
How did Gymshark start?
With websites and selling license plates online.
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Summary
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Gymshark: From Websites to Fitness Apparel
- Ben Francis created Gymshark at 19 and it has become the UK's fastest-growing company.
- He started by making websites and selling license plates online to earn money.
- Ben developed fitness apps that made it to the top charts in the UK and other countries.
- He then created a fitness social network called twotone.com, which didn't gain enough traffic.
- Gymshark was founded in 2012 with a drop-shipping solution for supplements.
- The company later transitioned to custom-made fitness wear, investing in a screen printer and sewing machine.
- Gymshark gained traction at the Body Power Expo, leading to massive growth and online sales.
- Influencer marketing, particularly with fitness YouTubers, played a significant role in Gymshark's success.
- Ben's collaboration with business partners Paul and Steve helped Gymshark evolve into an international business with 70 staff members.
