how I made $107,408 selling digital products as a beginner so you can just copy me

Montell Gordon67 minutes read

The speaker shares their success story of earning over $107,000 in 7 months by selling digital products without expertise, fame, or ads, highlighting the profitability of the information shared and the power of building a personal brand. Despite numerous flaws like spelling errors and no email lists, the speaker's unconventional funnel generated revenue through an automated system, challenging traditional marketing strategies and emphasizing the scalability and efficiency of selling digital products.

Insights

  • The speaker, despite lacking expertise or a large following, managed to earn over $107,000 in seven months by selling digital products online, emphasizing the profitability and accessibility of this venture.
  • The success of the digital program "Agency Transmutation" was achieved without traditional marketing strategies like ads, email lists, or social media presence, showcasing the power of building a personal brand and responding to audience demands organically.
  • Despite its flaws like spelling errors and lack of email lists, the sales funnel generated significant revenue, highlighting the effectiveness of automated systems in attracting clients and converting them without personal involvement.

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Recent questions

  • How did the speaker achieve $107,000 in 7 months?

    The speaker ventured into selling digital products online for the first time in 2021, despite lacking expertise, fame, or a functional funnel. They managed to earn over $107,000 in 7 months by dissecting their success step by step in a video. The profitability and accessibility of the information shared in the video highlighted the power of building a personal brand and selling digital products without the need for expertise, fame, social media presence, email lists, or ads. Real statistics from ClickFunnels were showcased, proving the success of the digital program "Agency Transmutation," aimed at assisting existing agency owners in scaling their businesses using Upwork and cold outreach.

  • What was the price range for the digital program?

    The digital program "Agency Transmutation" was initially sold for $497 without a website, solely through phone calls using a calendar link for booking appointments. The self-liquidating offer was priced at $97 for lead generation, while the full program was sold for $497. Eventually, the price increased to $797 and then $997, with 206 customers out of 8,600 unique visitors, resulting in a 2.38% conversion rate. Despite the program's success, the funnel had spelling mistakes, no email list, and was not famous, generating $107,000 in seven months with organic traffic.

  • What was the narrator's marketing strategy?

    The narrator emphasized the success of their automated system, attracting clients organically and converting them automatically without personal involvement. They received automated payments of $497 through notifications on their iPhone, leading to successful program enrollments. Despite initial skepticism, the narrator highlighted the continued success of the automated system, generating income even on their birthday. They stressed the lack of fame or extensive audience, minimal posting frequency on social media platforms, and the absence of email lists and ads in their strategy.

  • What was the narrator's approach to client enrollment?

    The author manually enrolled clients instead of automating the process, despite numerous flaws in the funnel, such as spelling errors and the absence of a Facebook pixel. The absence of follow-up emails, welcome series, and failed payment recovery flows was noted. Despite these shortcomings, the funnel managed to generate $107,000 in seven months. The narrator highlighted the importance of validating concepts through one-to-one interactions before transitioning to digital products, emphasizing the scalability and efficiency of digital products in generating income without direct interaction.

  • What was the narrator's perspective on online programs?

    The narrator debunked misconceptions about needing a large audience or hitting a certain income level before launching a digital program. They emphasized the importance of quality products and individual responsibility in utilizing them effectively. Success in online programs was tied to solving niche problems effectively, leading to referrals and significant transformations for users. The progression from one-to-one services to digital products was highlighted as a common trajectory for successful entrepreneurs, with the importance of video sales letters (VSLs) in driving traffic and sales.

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Summary

00:00

"Speaker's Success: Selling Digital Products Online"

  • The speaker emphasizes the importance of the video, urging viewers to download it due to its depth and significance.
  • In 2021, the speaker ventured into selling digital products online for the first time, despite lacking expertise, fame, or a functional funnel, yet managed to earn over $107,000 in 7 months.
  • The speaker promises to dissect this success step by step in the video, highlighting the profitability and accessibility of the information shared.
  • The speaker asserts that the video will reveal the power of building a personal brand and selling digital products without the need for expertise, fame, social media presence, email lists, or ads.
  • The speaker offers the information freely, emphasizing the value and the absence of any hidden agendas or costs.
  • The speaker showcases real statistics from ClickFunnels, demonstrating earnings, expenses, page views, and unique views, proving the success of the digital program.
  • The product being discussed is "Agency Transmutation," aimed at assisting existing agency owners in scaling their businesses using Upwork and cold outreach.
  • The speaker recounts their journey of discovering a market gap, utilizing Upwork to secure clients, and eventually incorporating cold outreach to further grow their agency.
  • By building an audience first and responding to their inquiries and demands, the speaker organically developed the digital program "Agency Transmutation" based on audience feedback.
  • The speaker sold a beta version of the digital program in July 2021, marking their first successful foray into selling digital products, following the audience's expressed interest and needs.

11:50

"Agency Transmutation: $107,000 Revenue Success Story"

  • The self-liquidating offer was priced at $97 for lead generation, while the full program was sold for $497 to a buyer named Rams from Sheffield.
  • Rams was the first purchaser of the program, "Agency Transmutation," which was developed in response to audience demand for a course.
  • The program was initially sold for $497 without a website, solely through phone calls using a calendar link for booking appointments.
  • In December, a 40-minute video sales letter addressing objections from phone calls was created, leading to $107,000 in revenue over seven months.
  • The program's price eventually increased to $797 and then $997, with 206 customers out of 8,600 unique visitors, resulting in a 2.38% conversion rate.
  • The total expenses for the program included a video editor at $20 per video, ClickFunnels at $97 per month, and Teachable at $129 per month, totaling $341 monthly.
  • Despite the program's success, the funnel had spelling mistakes, no email list, and was not famous, generating $107,000 in seven months with organic traffic.
  • The program's success was attributed to the video sales letter, which converted at 2.2% on a $497 product, leading to an average monthly revenue of $15,300.
  • The funnel template, scripts, and video sales letter used in the program are available in the Personal Brand Academy for building similar digital products.
  • The creator's YouTube channel had less than 30,000 subscribers during the program's launch, with minimal marketing efforts and no team members besides a video editor.

24:13

Automated System Generates Passive Income Success

  • The narrator describes receiving automated payments of $497 through notifications on their iPhone, leading to successful program enrollments.
  • They detail the process of attracting clients organically and converting them automatically, achieving results without personal involvement.
  • The narrator emphasizes the success of this automated system, with real-time financial gains and ongoing effectiveness.
  • Despite initial skepticism, the narrator highlights the continued success of the automated system, generating income even on their birthday.
  • The narrator shares their YouTube and Instagram statistics, showcasing modest growth in subscribers and followers.
  • They stress the lack of fame or extensive audience, debunking the notion that success requires a large following.
  • The narrator reveals their minimal posting frequency on social media platforms, dispelling the myth that consistent content is essential for success.
  • They underline the absence of email lists and ads in their strategy, highlighting the simplicity of their approach.
  • The narrator explains the structure of their successful sales funnel, including a landing page, video sales page, order form, and thank you page.
  • They reflect on the unconventional elements of their funnel, such as a basic checkout page with spelling errors, emphasizing the unexpected success it brought.

37:06

"Marketing Mistakes Lead to $107k Success"

  • The text discusses a realization about scalability and efficiency in marketing strategies.
  • It highlights mistakes in a funnel, such as spelling errors and the absence of a Facebook pixel.
  • The author admits to not running any ads or retargeting efforts.
  • There was no cold outreach or attempts to chase clients.
  • The absence of follow-up emails, welcome series, and failed payment recovery flows is noted.
  • The author manually enrolled clients instead of automating the process.
  • Despite numerous flaws, the funnel managed to generate $107,000 in seven months.
  • Building a personal brand and selling digital products is deemed more effective than offering one-to-one services.
  • The scalability of digital products is emphasized, showcasing the ease of generating income without direct interaction.
  • The importance of validating concepts through one-to-one interactions before transitioning to digital products is highlighted.

49:45

Creating successful online courses and info products

  • Building modules for online courses can take months, contrasting with the quick setup of a Facebook ad in 40 minutes to 2 hours.
  • Acknowledging the difficulty of creating successful info products, with respect for the effort put in by renowned gurus.
  • Misconceptions about needing a large audience or hitting a certain income level before launching a digital program are debunked.
  • Addressing skepticism towards online programs, highlighting the importance of quality products and individual responsibility in utilizing them effectively.
  • Success in online programs is tied to solving niche problems effectively, leading to referrals and significant transformations for users.
  • Emphasizing the market's role in determining value and payment, likening it to the compensation disparity between footballers and doctors.
  • Progression from one-to-one services to digital products is a common trajectory for successful entrepreneurs, with the importance of VSLs in driving traffic and sales.
  • Long-form content and ISB (Information-Selling Business) are highlighted as effective business models for long-term success and wealth-building.
  • Contrasting traditional guru advice, success in ISB is attributed to understanding market needs, offering quality products, and not relying on sales calls or guarantees.
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