How Astrotalk Scams You!
Mohak Mangal・13 minutes read
The recipe for classic spaghetti carbonara includes spaghetti, eggs, cheese, guanciale, and black pepper, served immediately after combining the ingredients. Additionally, Astrotalk, an astrology startup, achieved success by targeting digitally native users with simple UI-UX, offering astrology and counseling services.
Insights
- Startups in India face a challenging landscape, with a high rate of failure within the first few years, as evidenced by the closure of 2000 startups last year and the trend accelerating this year.
- Astrotalk, a standout success story in the Indian startup scene, showcases the potential for growth and profit, with its founder transitioning from a different industry to create a successful venture that targets a specific demographic through a user-friendly platform, generating significant revenue primarily through astrological services and counseling.
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Recent questions
What is the business model of Astrotalk?
Services and products related to astrology.
How did Puneet Gupta transition into entrepreneurship?
From an IT service industry job.
What are the key factors contributing to Astrotalk's success?
Simple UI-UX design and target audience.
How does Astrotalk generate revenue?
Through consultations, live sessions, and AstroMall sales.
What is the market share and financial performance of Astrotalk?
80% market share, 282 crores revenue, 27 crores profit.
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Summary
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Classic Spaghetti Carbonara Recipe
- Recipe for classic spaghetti carbonara
- Ingredients: spaghetti, eggs, pecorino cheese, guanciale, black pepper
- Boil spaghetti until al dente
- Cook guanciale until crispy
- Whisk eggs with cheese and pepper
- Combine cooked spaghetti with guanciale
- Add egg mixture, stirring quickly off heat
- Serve immediately, garnish with extra cheese and pepper
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Astrotalk: Rising Success in Astrology Startup
- Last year, 100 startups in the country became unicorns, while 2000 startups shut down.
- This year, the trend of startups shutting down is accelerating.
- Doubtnut, a popular ed-tech startup, was acquired by Allen in a fire sale.
- Inc. 42 reported that 15 prominent Indian startups completely shut down this year.
- A study revealed that 90% of Indian startups shut down within their first 5 years.
- Astrotalk, an astrology startup, has acquired 80% market share and made 282 crores in the last financial year, with 27 crores in profit.
- Astrotalk's founder, Puneet Gupta, transitioned from an IT service industry job to launching the successful startup in 2017.
- Astrotalk generates revenue through one-on-one consultations, live sessions, and AstroMall sales.
- Astrotalk's biggest expenses are paying astrologers and marketing costs.
- Astrotalk targets lonely and anxious individuals, particularly those aged 18 to 35, offering astrology and counseling services.
- Astrotalk's success is attributed to its simple UI-UX, targeting digitally native users seeking guidance and reassurance.
