How Africa’s First Caviar Won Over Michelin-Starred Restaurants In Europe | Big Business
Business Insider・2 minutes read
Asa penser is a pioneer in caviar production in Africa, operating in Madagascar and overcoming challenges to establish a successful luxury industry. By raising sturgeon in Lake Monua, the company has managed to produce high-quality caviar year-round, competing with Chinese suppliers and exporting to Europe.
Insights
- Asa penser is the pioneering company producing caviar in Africa, notably in Madagascar, where they harvest 10 tons of fish eggs annually since 2009, competing against established sturgeon farms in China and Europe.
- The strategic advantage of Asa penser lies in their unique location at Lake Monua, 1,400m above sea level, enabling year-round fish maturation due to moderate temperatures, unlike the Caspian Sea, showcasing their commitment to quality, sustainability, and economic development in Madagascar.
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Recent questions
Where is Asa penser located?
Madagascar
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Summary
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"First African caviar company thrives in Madagascar"
- Asa penser is the first company to produce caviar in Africa, specifically in Madagascar, harvesting 10 tons of fish eggs annually since 2009.
- The company's founders took a risk by establishing a luxury caviar industry in Madagascar, a country known for poverty, competing against sturgeon farms in China and Europe.
- Asa penser's advantage lies in raising sturgeon in Lake monua, 1,400m above sea level, where moderate temperatures allow for year-round fish maturation, unlike in the Caspian Sea.
- Sturgeon farming is costly and time-consuming, with sturgeon needing a decade to mature, but Asa penser successfully imported 35,000 sturgeon eggs to Madagascar in 2013.
- The company employs 300 Malagasy workers, pays three times the minimum wage, produces 60 tons of feed monthly, and exports 90% of its caviar to Europe, competing against Chinese caviar suppliers.
