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How 21 Sweets Get To The Grocery Store | Big Business Marathon | Business Insider

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Madagascar is the major producer of vanilla, facing challenges including theft and fluctuating prices. Various confectionary producers worldwide emphasize tradition, quality, and innovation in their products.

Insights

Madagascar produces 80% of the world's vanilla supply, facing challenges like fluctuating prices leading to extreme poverty.
Vanilla cultivation in Madagascar has a rich history dating back to the 19th century, introduced by the French, with farmers hand-pollinating orchids.
Sahala and other cooperatives in Madagascar ensure direct payment to vanilla farmers and consistent pricing for processed beans.
Ghana's chocolate industry, facing challenges like importing milk and sugar, aims to increase cocoa exports in finished states, pushing for higher prices for farmers.
Traditional Japanese wagashi, with its centuries-old history, simplicity, and symbolism, remains a staple of Kyoto's culture, enjoyed during tea ceremonies for harmony and respect.

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What country is the largest producer of vanilla?
Madagascar

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Summary

00:00

Vanilla Farmers in Madagascar: Challenges and Solutions

Madagascar is the world's largest producer of vanilla, with the island producing 80% of the global supply.
Vanilla farmers in Madagascar face challenges due to the volatile prices of vanilla, leading to extreme poverty during low-price periods.
Vanilla cultivation in Madagascar dates back to the 19th century when it was introduced by the French.
Farmers in Madagascar hand-pollinate vanilla orchids, with each flower blooming for just one day a year.
Vanilla prices have soared in recent years, reaching nearly $600 per kilo, attracting thieves and leading farmers to arm themselves for protection.
Farmers in Madagascar face theft of their vanilla harvest, with some resorting to branding their beans for easier tracking.
Vanilla beans in Madagascar are processed by cooperatives like Sahala, which pay farmers directly and ensure a consistent price.
Processed vanilla beans are exported to companies like Archer Daniels Midland, with cured beans fetching a significantly higher price.
The government of Madagascar introduced a minimum price for vanilla exports to stabilize prices, but many global companies are turning to cheaper alternatives.
Farmers in Madagascar are looking to cooperatives like Sahala for stability and consistent income amidst the challenges of theft and fluctuating demand.

23:59

Ghana's Cocoa Industry: Challenges and Innovations

Cocoa beans arrive from rural Ghana farms to a processing facility where workers cut open bags and funnel beans into a grate.
The beans undergo digital control processes from roasting to grinding into cocoa mass, mixed with milk and sugar, then cooled and packaged.
Small companies outside the free zone, like Farah Freak A Coco maker, face challenges due to lack of tax breaks and difficulty in procuring cocoa beans.
Challenges in Ghana's chocolate industry include the absence of a dairy industry, leading to importing milk, sugar, and the sensitivity of chocolate to temperature.
Farah Freak's top sellers are chocolate bars produced at a capacity of 10,000 bars per hour, aiming to scale up to 50 million bars annually.
Ghana aims to increase the export of cocoa in finished and semi-finished states, creating demand for finished chocolate within the country.
Advocates push for raising cocoa prices for farmers and urge big chocolate companies to support lifting farmers out of poverty.
Lilac Chocolates in New York, established in 1923, maintains tradition with handmade confections, including the founder's famous butter crunch.
Anoir, a master chocolatier at Lilac, oversees production, using vintage tools and molds, ensuring freshness and quality without freezing products.
Lilac's dedication to tradition and quality has led to expansion, maintaining its 100-year-old recipes while adapting to modern demands and challenges.

42:54

"Wagashi: Japan's Ancient Sweet Tradition"

Kam trains all workers at the family's confectionary shop specializing in Kashi, a type of wagashi unique to Japan's ancient capital of Kyoto.
Recipes typically include rice flour, sugar, and beans, mixed into a paste, strained for 5 minutes to remove lumps.
Wagashi comes in three main varieties: namagashi (soft and moist), hanamagashi (ranging from gooey to dry), and hiashi (dry with a longer shelf life).
The process of making namagashi involves coloring the dough with dye, sculpting it into a chrysanthemum flower shape using a wooden stick called sanaka.
Japanese envoys brought wagashi-like sweets from China in the 7th century when sugar was rare and only affordable by the wealthy.
Kashi's ancestors learned to make wagashi from a priest in 1617, catering to the royal family and delivering sweets in boxes inlaid with mother of pearl.
Western confectionary arrived in Japan in the late 19th century, leading to the term "wagashi" to differentiate between Japanese and Western sweets.
Kashi's shop offers a wide variety of confectionary, including yokan made with red aduki beans, brown sugar, and agar, needing at least 2 hours to set.
The shop also makes higashi, dry sweets pressed into traditional wooden molds, with each piece named after a season or reference from Japanese literature.
Wagashi's simplicity is key, enjoyed during tea ceremonies introduced by Zen Buddhist monks in the 12th century, symbolizing harmony and respect.

01:02:58

Hostess and Ben & Jerry's Success Story

Hostess made $180 million in profit when Twinkies constituted 80% of their products.
In 2016, Apollo and Metropolis took Hostess public, valuing the company at $2.3 billion.
The coronavirus pandemic boosted Hostess sales due to increased processed food purchases.
Hostess is considering adding limited-time offer flavors like peppermint and s'mores Twinkies.
Diversifying into new product lines like Twinkie cereal is being considered by Hostess.
Ben and Jerry's operates two Vermont factories producing nearly a million pints a day.
Ben and Jerry's partners with 250 farms globally for ingredients like vanilla beans and milk.
The ice cream-making process at Ben and Jerry's involves pasteurization, flavoring, and freezing.
Ben and Jerry's ice cream features large chunks due to founder Ben's lack of smell.
Junior's Cheesecake faces challenges due to a cream cheese shortage and inflation affecting ingredient prices.

01:17:51

"Iconic Desserts: Tradition, Innovation, and Culture"

Allan decided to raise prices due to a doubling in product costs for cheesecake, but retail prices have not deterred customers.
Despite rising food costs, Allan is adamant about not changing the cheesecake recipe, maintaining a 72-year tradition.
To stay afloat, Allan plans to utilize robots and introduce new products like Cheesecake shakes and updated cake flavors.
Diversification, including restaurants and supermarket sales, has helped Juniors weather recent storms, with supermarket sales catching up to restaurant volumes.
Just Born's iconic peeps are made using a top-secret machine called the depositor, automating the production process.
Peeps are made with sugar, corn syrup, gelatin, and air, taking just 6 minutes to produce from start to finish.
Peeps are decorated with edible wax, with a quality assurance team ensuring precision throughout the production process.
Peeps are a significant part of American culture, with initiatives like Peeps-anality Live on Instagram keeping the brand relevant.
The Donut Man in Glendora, California, is renowned for its strawberry donuts, made with fresh strawberries and homemade strawberry jelly filling.
Cafe Du Monde in New Orleans is famous for its beignets, made with a secret dough mixture and fried in cottonseed oil, then coated in powdered sugar.

01:33:32

Delicious Duos: Coffee, Beignets, Acai, Manuka Honey

Black coffee and beignets are a beloved combination praised by many for its mix of tartness and sweetness.
Beignets are a staple of New Orleans tradition and history, a must-try even for those who may not typically enjoy them.
Acai berries, a popular superfood in the US, are harvested in Brazil by families on small-scale farms, facing challenges due to rising demand and competition from large plantations.
Acai harvesting is a dangerous job, with workers climbing thin palm trees to collect the berries, earning as little as 20 cents per pound.
Acai exports from Brazil have surged, with most ending up in the US, where the market is expected to reach $2.1 billion by 2025.
Manuka honey from New Zealand is known for its unique properties and high price, with a 100g jar costing up to $99.
Manuka honey's authenticity is ensured through rigorous testing for specific compounds like DHA, MGO, and HMF, with a grading system in place.
The use of Manuka honey in health and beauty products is driven by its antibacterial and anti-inflammatory properties, though its medicinal benefits are still under study.
Lotterie, a renowned macaron brand, produces over 3200 macarons daily using a recipe unchanged for over 130 years, with each macaron costing around $3.
Lotterie's macarons are made with California almonds, Italian meringue, and various fillings, with a meticulous baking process to achieve the perfect texture and taste.

01:54:28

"Macaron and Canoli: A Pastry Journey"

Macaron making is a skill developed by pastry chefs who can determine quality by sight and taste, with a 2-day maturation period.
Over 20 mainstay flavors of macarons exist, including rose, pistachio, and vanilla, with new flavors developed based on seasons or locations.
The macaron was created by Pierre de Fontaine in the 1890s, popularized by the Lautrec family, and expanded globally after being acquired by the Holder Group in the 1990s.
Lautrec repositioned as a luxury brand, introducing seasonal macaron flavors akin to fashion releases, leading to increased sales and global recognition.
Lautrec expanded internationally, opening locations in London, Japan, and the US, with appearances in media like "Marie Antoinette" and "Gossip Girl" boosting popularity.
Bova Bakery in Boston, founded in 1926, specializes in canolis, offering eight flavors and emphasizing freshness due to high demand, especially at night.
Traditional canoli filling at Bova Bakery includes whole milk ricotta and sugar, with variations like Nutella and pistachio, and unique flavors like creme brulee.
Bova Bakery's Florentine canoli stands out for its handmade almond-based shell, distinguishing it from other pre-made versions.
Bova Bakery's most popular canoli flavors are Florentine, chocolate chip, and tret, each praised for their unique textures and flavors.
Fageto in LA's Little Tokyo, established in 1903, specializes in traditional Japanese treats like Mochi, with a focus on handmade, fresh, and unique offerings.

02:11:20

"Distinct Frozen Custard: Dairy-rich Midwest Delight"

Frozen Custard is distinct from ice cream, requiring at least 10% butterfat and more egg yolk by law.
Wisconsin, with its abundance of dairy, is ideal for Frozen Custard shops.
The Dairy mix for Frozen Custard is a secret but must contain 10% butterfat and over 1.4% egg yolk.
Galloway, a dairy processor, introduced Frozen Custard to the Midwest in 1933.
Frozen Custard has less air than ice cream, resulting in a denser texture.
Frozen Custard machines run at colder temperatures than ice cream machines.
Frozen Custard has less air content, ranging from 15-30%, giving it a thicker consistency.
Vanilla extract used in Frozen Custard is of high quality, costing close to $500 a gallon.
Lemon Ice King of Corona in New York is renowned for its Italian ice, with flavors like classic lemon and peanut butter.
Clotted cream, a rich dairy product, is made by separating cream from milk and allowing it to set for 12 hours before baking at 85°C for 1.5 hours.

02:27:28

"Uncle Luigi's Gelato: A Flavorful Legacy"

Uncle Luigi introduced gelato making to his hometown of Ruo in 1840, with the original recipe called the King's Cream, which has since been joined by seven other flavors like pistachio, almond, and chocolate, all made with seasonal ingredients.
The almond flavor, a winter favorite, is crafted using homemade almond butter, ground on-site, and mixed with milk before being cooked and frozen in a gelato machine for 5 hours per flavor.
The King Scepter flavor, made with Iranian saffron, takes 3 days to create, served in a cone with cream, pach P paste, and gold leaves, showcasing the meticulous process of gelato making.
At Ainu Baklava, Master Chef Mahmed oversees the production of 1,200 trays of baklava weekly, starting at 5 a.m. with dough made from hard wheat flour, water, eggs, and salt, rolled paper-thin and filled with locally harvested pistachios, then baked in a traditional stone oven for 25-35 minutes per tray.

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