Food Theory: Is Expensive Water Actually WORTH It? (Taste Test)

The Food Theorists23 minutes read

Expensive bottled water brands like Evian offer superior taste due to natural mineral content, while cheaper brands may add minerals artificially. Tap water is sufficient for most, with chilled water masking imperfections, and Air-Up offers a unique way to flavor water without artificial additives.

Insights

  • Bottled water prices can vary significantly, ranging from $0.50 to $5 per bottle, with the U.S. bottled water industry generating a substantial $22 billion in revenue in 2020.
  • Expensive water brands like Evian, Voss, and Fiji offer unique flavors derived from pure sources, while cheaper brands may filter water from various sources and add minerals back in. Despite the better taste of expensive water, tap water or mildly filtered water can be sufficient for most, making chilled water a practical and cost-effective choice for everyday consumption.

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Recent questions

  • How do different bottled waters vary in taste?

    Bottled waters have distinct flavors based on their sources and purification processes. Natural spring waters like Evian, sourced from the French Alps, contain minerals like calcium and magnesium, giving them a unique taste. On the other hand, purified waters like Dasani undergo extensive filtering to remove impurities, resulting in a more neutral flavor. The more purified the water, the blander the taste, leading some brands to add minerals artificially for enhanced flavor. Expensive waters like Evian, Voss, and Fiji derive their flavors from pure sources, while cheaper brands may filter water from various sources and add minerals back in for consistency.

  • What was the outcome of the blind water taste test?

    The blind water taste test conducted by the Food Theory channel revealed clear preferences among the testers. Evian, a natural spring water brand, stood out for its superior taste due to its mineral-rich content. Participants, including Steph and the narrator, were confident in distinguishing water brands based on taste. However, the effort to enhance water taste with minerals backfired for some, making it taste unpleasant. The test also involved a prank round where participants were challenged to guess the order of prices of the water brands they tasted, showcasing the difficulty in discerning differences in water quality.

  • How do expensive water brands enhance their flavors?

    Expensive water brands like Evian, Voss, and Fiji derive their unique flavors from pure sources and specialized filtration processes. For example, Evian is sourced from the French Alps, while Voss comes from a Norwegian stream, and Fiji water undergoes volcanic filtration. This volcanic filtration process allows good minerals to enhance the flavor while keeping contaminants out. Cheaper water brands, on the other hand, may filter water from various sources and add minerals back in for consistent taste. The distinct flavors of expensive waters are a result of their pure sources and meticulous filtration methods.

  • Is it necessary to splurge on expensive bottled water?

    While expensive bottled waters like Evian, Voss, and Fiji offer unique flavors derived from pure sources, they are not necessary for everyday consumption. Tap water or mildly filtered water is sufficient for most people, with chilled water masking any imperfections in taste. Splurging on expensive water may be enjoyable for special occasions, but for daily hydration, practical and cost-effective options like tap water or chilled water are more than adequate. Expensive bottled water can be a luxury, but it is not essential for everyday hydration needs.

  • What is Air-Up and how does it work?

    Air-Up is a reusable plastic bottle that allows users to flavor their water with scent-based flavor pods without artificial sugars or flavors. By pushing down the flavor pod, the water tastes plain, but when activated, the scent mixes with air bubbles as you drink, creating the illusion of flavored water. This innovative product offers a variety of flavors like raspberry lemon, providing a refreshing experience without added chemicals. Air-Up sponsors content creators and offers a discount code for purchasing the bottle and flavor packets, promoting hydration in an environmentally friendly way.

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Summary

00:00

"Bottled Water Taste Test: Evian Reigns Supreme"

  • Bottled water can vary significantly in price, with some brands costing between $0.50 and $5 per bottle.
  • The U.S. bottled water industry generated around $22 billion in revenue in 2020.
  • The Food Theory channel decided to conduct a taste test of six major bottled water brands to determine if expensive water tastes better.
  • The taste test involved drinking water from six different cups without knowing the brands and ordering them from cheapest to most expensive.
  • Different bottled waters have distinct flavors, and the price difference can be discerned through taste.
  • Evian is natural spring water sourced from the French Alps, rich in minerals like calcium and magnesium.
  • Dasani, owned by Coca-Cola, undergoes extensive filtering processes to remove impurities, resulting in a more neutral taste.
  • The more purified the water, the blander the flavor, leading Coca-Cola to add minerals artificially to enhance taste.
  • Evian's natural mineral content contributes to its superior taste compared to artificially enhanced waters like Dasani.
  • The taste test revealed clear preferences among the testers, with Evian standing out for its natural spring water flavor.

10:26

"Water Taste Test Reveals Pricey Brand Flavors"

  • In a blind water taste test, the effort to enhance water taste with minerals backfired for Steph and the narrator, making it taste like backwash.
  • The narrator and Steph felt confident in distinguishing water brands in a blind taste test, leading to a prank in the second round.
  • In round two, the participants were asked to guess the order of prices of the water brands they tasted.
  • A placebo round was introduced where all cups contained the same water, challenging the participants' ability to discern differences.
  • The final round involved matching the tasted water brands based on their flavors, with Aquafina being correctly identified first.
  • Expensive water brands like Evian, Voss, and Fiji derive their unique flavors from pure sources like the French Alps, a Norwegian stream, and volcanic filtration in Fiji.
  • Cheaper water brands filter water from various sources and may add minerals back in for consistent flavor, like SmartWater and Dasani.
  • The process of volcanic filtration in expensive water brands enhances flavor by allowing good minerals in while keeping contaminants out.
  • Despite the better taste of expensive water, tap water or mildly filtered water is sufficient for most people, with chilled water masking imperfections.
  • While splurging on expensive water may be enjoyable for special occasions, it's not necessary for everyday consumption, with chilled water being a practical and cost-effective choice.

20:35

Scent-based bottle creates illusion of flavored water.

  • Air-Up is a reusable plastic bottle that allows you to flavor your water with different scent-based flavor pods, creating the illusion of flavored water without artificial sugars or flavors. By pushing down the flavor pod, the water tastes plain, but when the pod is activated, the scent mixes in with air bubbles as you drink, tricking your mind into perceiving flavor without any additives.
  • The product offers a variety of flavors like raspberry lemon, providing a refreshing experience reminiscent of summer, and allows for easy flavor changes by simply swapping out the flavor pod. Air-Up sponsors the content, offering a 15% discount with the code MATPAT for purchasing the bottle and flavor packets to enhance hydration in an environmentally friendly way.
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