Finally Our BRAND LAUNCH | ROSIER FOODS

Flying Beast・2 minutes read

The farm is launching with a focus on a2 desi ghee, expanding gradually to a new location for production using Gir Kav cow milk. The milking process is carefully done twice daily, with the ghee packaged in small batches at the farm's packaging unit, showcasing natural variations due to seasonal changes in the cow's diet.

Insights

  • The farm's transition to a new location is a gradual process, ensuring a smooth shift in operations.
  • The production of a2 desi ghee at the farm involves a meticulous process of milking Gir Kav cows twice daily, curdling the milk for ghee, and packaging it in small batches, highlighting the emphasis on quality and natural production methods.

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Recent questions

  • What is a2 desi ghee?

    A2 desi ghee is a type of clarified butter made from the milk of a2 Gir Kav cows, known for its nutritional benefits and traditional production methods.

  • How is a2 desi ghee produced?

    A2 desi ghee is produced by heating and curdling the milk from a2 Gir Kav cows, churning the curd in a bilona machine to extract butter, and then further processing the butter into ghee.

  • What is the significance of the farm expansion?

    The farm expansion decision was made to accommodate the production of a2 desi ghee on a larger scale, allowing for more efficient operations and increased availability of the product.

  • How is a2 Gir Kav cow milk beneficial?

    A2 Gir Kav cow milk is known for its nutritional benefits, including being rich in A2 beta-casein protein, which is believed to be easier to digest compared to A1 beta-casein protein found in other cow breeds.

  • Why are variations in ghee color normal?

    Variations in ghee color are normal due to seasonal changes in the cow's diet, which can affect the properties of the milk and ghee produced. These variations are expected in small batch production and do not impact the quality of the ghee.

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Summary

00:00

Farm Launch: A2 Desi Ghee Production Begins

  • Today is the launch day of the farm, with preparations underway.
  • The farm entrance is set up for the launch, with markers and parking signs in place.
  • The launch includes a2 desi ghee, with the brand being revealed on a grand scale.
  • The brand was initially tested on a small scale, receiving positive feedback.
  • The farm expansion decision was made in October, finalized in December, and announced in February.
  • The farm's operation is transitioning to the new location gradually.
  • The farm focuses on a2 Gir Kav cow milk for its nutritional benefits.
  • The milking process occurs twice daily, with the milk heated and curdled for ghee production.
  • The curd is churned in a bilona machine to extract butter, which is then turned into ghee.
  • The ghee is packaged in small batches at the farm's packaging unit for sale.

13:03

Seasonal variations in natural ghee production.

  • Ghee is made naturally, with layering visible on top and some melting at the bottom; variations in color are due to seasonal changes in cow's diet, affecting milk and ghee properties, but these are normal in small batch production.
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