Eco India: A Mumbai-based start-up is providing sustainable alternatives to daily-use products
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Be Eco, founded by Aditya and Anjuruya during a beach cleanup drive in 2018, offers eco-friendly products made from renewable bamboo with a zero-carbon footprint, sourced directly from India's northeastern states. The products are designed to degrade in two to six months, priced at a premium compared to traditional alternatives, and have shown a 30 percent growth in availability in Mumbai and Bangalore.
Insights
- Be Eco, founded by Aditya and Anjuruya, focuses on bamboo as a sustainable resource for eco-friendly products due to its renewability, low water requirement, and zero carbon footprint, sourced directly from Indian states supporting millions of livelihoods.
- Despite a slight premium in pricing, Be Eco's products are designed for quick degradation, aiming to reduce plastic usage in logistics, leading to a significant growth in availability across multiple stores in Mumbai and Bangalore, showcasing a growing consumer demand for environmentally conscious alternatives.
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Recent questions
What is Be Eco?
A social business offering eco-friendly home products.
Why is bamboo a key material for Be Eco?
Bamboo is renewable, grows back quickly, and has a zero carbon footprint.
How are Be Eco products priced compared to non-green alternatives?
Be Eco products are priced at a 10 to 15 percent premium.
Where are Be Eco products available?
Be Eco products are available in over 1500 stores in Mumbai and 300 in Bangalore.
What is the impact of Be Eco's products on plastic usage?
Be Eco aims to reduce plastic usage in logistics.
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Summary
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"Be Eco: Bamboo-based Eco-friendly Home Products"
- Be Eco is a social business model offering eco-friendly alternatives for daily home and kitchen products, founded by Aditya and Anjuruya during a beach cleanup drive in 2018.
- The brand's key differentiator is bamboo, a renewable resource that grows back in four years, requires less water, and has a zero carbon footprint, making it ideal for various products like paper, biofuels, and compostable plastics.
- Be Eco sources bamboo directly from India's northeastern states, where close to 9 million people rely on bamboo for their livelihoods, despite the country not fully utilizing its potential.
- Be Eco products, designed to degrade in two to six months, are priced at a 10 to 15 percent premium compared to non-green alternatives, aiming to reduce plastic usage in logistics and are available in over 1500 stores in Mumbai and 300 in Bangalore, showing a 30 percent growth recently.
