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Dans le secret des supermarchés

Investigations et Enquêtes・64 minutes read

French people prefer buying local products, leading to the success of Laura's regional supermarket despite challenges like theft. The supermarket adopts transparency, innovative marketing strategies, and works towards reducing waste while facing theft issues, highlighting the importance of security measures and the impact of theft on the retail industry.

Insights

French consumers prioritize buying local products, even at higher prices, indicating a strong preference for regional goods.
Supermarkets are implementing strategies to combat theft, including advanced surveillance systems and collaboration with law enforcement to catch perpetrators.
Supermarkets in France focus on reducing waste, offering discounts on products nearing expiry dates, and engaging in charitable initiatives to benefit the community.

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Recent questions

How do supermarkets in France combat theft?
By using various tactics like surveillance cameras and anti-theft products.

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Summary

00:00

"Revolutionary French supermarket promotes local products"

Two out of three French people prefer buying local products, even if they cost more.
Manufacturers are capitalizing on anti-globalization sentiments by offering 100% regional products.
Laura, a 28-year-old director, is launching a revolutionary supermarket on an island.
The store's opening day has a turnover of 43,000 euros with an expected 1200-1500 customers.
The supermarket aims for full transparency, with 67% of products sourced directly from producers.
Laura's team rushes to prepare the store, facing challenges like a forgotten forklift.
The store's marketing strategy includes giving 5 kg of potatoes to first-time customers.
The store's opening is successful, with around 800 customers passing through the doors.
A power outage forces the store to evacuate customers and save perishable goods.
Despite losses due to the power outage, the store reopens and assesses a turnover of around 22,000 euros.

18:03

Patricia's Surveillance Solves Store Theft Cases

Patricia uses the control screen to gather information on a suspect using 40 cameras in the store, including dome cameras with 360-degree filming capabilities.
She traces a phone charger thief through video recordings and identifies their movements within the store.
Patricia spots a woman stealing by hiding expensive products in large bags and concealing them during payment.
The store manager, Remy, faces repeated thefts and collaborates with Patricia and the gendarmerie to catch the culprits.
Patricia employs various tactics to catch thieves, including displaying photos of suspects and using anti-theft products like radio frequency labels and spider traps.
Patricia tracks down thieves by inspecting shelves for empty packaging, identifying unknown shrinkage, and monitoring high-theft sections like alcohol.
A repeat thief is caught attempting to steal a tablet, thanks to the vigilance of store staff and the use of photos displayed by Patricia.
Patricia encounters a group of thieves working together, with one young woman caught stealing glue tubes and clothing.
The young woman is questioned by Patricia, leading to a confrontation where the thief's mother becomes aggressive and destructive in the store.
The situation escalates, prompting Patricia to call the police for assistance in handling the aggressive thief and her mother, leading to their arrest.

35:52

French Supermarket Operations and Strategies Revealed

Stealing from a supermarket can lead to three years of imprisonment and a 45,000 euro fine, a risk not taken seriously by the thief or her mother.
The thief's father arrives, upset by the situation, and settles his daughter's debt for four tubes of glue worth 8 euros each.
Supermarkets in France face 5 billion euros in losses annually due to theft.
A supermarket in Picard region opens its doors for a documentary, showcasing the daily operations starting at 5 a.m.
The store has two large reserves of 3000 m² each, storing fresh produce, groceries, and bazaar items.
The store employs 200 workers, including 15 butchers focused on selling meat efficiently to minimize losses.
The store aims to reduce waste by offering meat in large packages at discounted prices, attracting customers.
A traditional butcher's shop within the supermarket sells French meat at a higher price due to quality and origin.
The bakery in the supermarket produces up to 2000 baguettes daily, with raw materials traded in large volumes at low prices.
The supermarket offers a drive service where customers order online, with employees preparing orders quickly and efficiently.

55:20

"Discounted Products, Eco-friendly Practices, Customer Satisfaction"

Madeleine product has been around since 2010, popular and still tastes good despite being past its consumption date by almost five years.
It is legal to sell products past their optimal use-by date, like a soup from 2013 being sold for 2 euros per box with a 50% discount.
Nicolas' store offers significant savings, attracting families with various products, including a new baby section with products like baby diapers and milk at reduced prices.
The store receives 500 units of dessert cream, which are quickly placed on pallets due to the high demand and competition in the clearance store market.
Nicolas aims to expand the fresh products section, focusing on cheese, charcuterie, and yogurts, ensuring products are sold close to but not past their expiry dates.
The Manège farm produces high-quality milk for yogurt, with cows pampered for better milk production, resulting in 3,000 liters of milk daily.
Yogurts are produced and sold with specific expiry dates, with the producer determining the date, and tests show no health risks in consuming yogurts past their expiry dates.
A hypermarket focuses on attracting customers through promotions like a beauty operation, offering up to 50% discounts on products like shampoos and deodorants.
The hypermarket emphasizes modernity and ecology, recycling 20 tonnes of plastic and 360 tonnes of cardboard annually, reducing its ecological footprint significantly.
The beauty operation at the hypermarket is successful, with a high resale rate of around 60% of the initial commitment, indicating progress and customer satisfaction.

01:12:42

Efficient cashier navigates loyalty rewards and promotions.

Claudine, a cashier at a supermarket, efficiently serves up to 30 customers per hour, scanning an average of 27 products per line.
With 24 years of experience, Claudine is adept at her job and has witnessed technological advancements in cashiering, such as touch screens replacing cash registers.
Apart from ensuring customer safety by checking shopping carts, Claudine must promote the store's loyalty card to customers, offering them the chance to accumulate points for gift vouchers.
The hypermarket rewards loyal customers with various gifts, displayed prominently for easy visibility, with points earned through purchases.
Customers accumulate loyalty points with each purchase, needing a certain number of points to redeem gifts, which may not be entirely free due to additional costs.
To attract customers, the hypermarket offers bonus points on specific items monthly, encouraging purchases that lead to acquiring desired gifts.
Pascal, the store manager, conducts thorough inspections to ensure promotional offers are well-displayed and accessible, emphasizing the importance of product placement and promotions.
Supermarkets also engage in charitable acts, with some donating unsold goods to associations, benefiting both the community and the store through tax deductions.

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