Artists Redesign Popular Fast Food Mascots
Drawfee Show・28 minutes read
Drawfee redesigns fast food mascots, including the Sponge Monkeys from Quiznos and the Taco Bell dog, giving them modern, relatable, and appealing makeovers through a creative design process. The artists focus on creating characters that connect with audiences, adding depth and personality to iconic figures like Ronald McDonald and the Burger King mascot in unique and engaging ways.
Insights
- Nathan from Drawfee redesigned the Sponge Monkeys from Quiznos, emphasizing an anime-inspired aesthetic and adding a microphone for the singing characters, showcasing a creative and detailed design process.
- Jacob from Drawfee reimagined the Taco Bell dog as a social media activist, focusing on appealing to a younger audience and breaking past stereotypes, highlighting the importance of evolving mascots to stay relevant and engaging with changing cultural norms.
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Drawfee is a show where dumb ideas are turned into even dumber drawings by Jacob, Julia, Nathan, and Karina.
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Summary
00:00
Drawfee Redesigns Fast Food Mascots for Social Media
- Drawfee is a show where dumb ideas are turned into even dumber drawings by Jacob, Julia, Nathan, and Karina.
- Slow food is done, and fast food is the new trend, leading to a redesign of fast food mascots by Drawfee.
- Fast food brands approached Drawfee for help as their social media strategies failed.
- Nathan redesigned the Sponge Monkeys from Quiznos, originally created by animator Joel Veach.
- Nathan's redesign process involved ideation, experimenting with different styles, and adding a microphone for the singing characters.
- Nathan's final design featured the Sponge Monkeys with exaggerated anime eyes and a comic book adventure aesthetic.
- Jacob redesigned the Taco Bell dog, Gidget, as a social media activist in a Netflix show sponsored by Taco Bell.
- Jacob's design process included experimenting with lines, colors, and a tapering technique for a cel-shaded look.
- The Taco Bell dog redesign aimed to appeal to the youth and address past stereotypes associated with the mascot.
- The final design showcased a colorful, lineless character with a relatable, tired expression for intergenerational appeal.
17:16
"Revamped fast food mascots with new personas"
- The artist redesigned the Taco Bell mascot, adding texture and vibrant colors to the character.
- The new mascot is portrayed as a powerful figure who is now in control of her representation and earnings.
- The artist emphasized the importance of making characters interesting and relatable to create a connection with the audience.
- Ronald McDonald was reimagined as a normal man who transforms into the mascot when needed, working both as a mascot and in corporate.
- Ronald McDonald's redesign included piercings to add personality and make him more relatable.
- The artist focused on giving Ronald McDonald more depth and traits to make him a complete character.
- The redesigned Ronald McDonald is depicted as a busy individual with smudged makeup, adding to his mysterious and intimidating aura.
- The artist created a workplace comedy sitcom concept for Ronald McDonald and other McDonald's mascots.
- The Burger King mascot was redesigned in a retro 1950s style, with burger motifs and a spatula scepter.
- The artist aimed to create a friendly and appealing design for children by focusing on round shapes and minimal shadows.
35:56
"Burger King mascot redesign project"
- The speaker discusses their Burger King mascot redesign project, expressing enjoyment in the process and inviting viewers to support them on Patreon or by liking and subscribing on YouTube.
