Apple - The House that Tim Cook Built (Full Documentary)
fpt.・2 minutes read
Tim Cook played a crucial role in Apple's success, succeeding Steve Jobs as CEO in 2011 due to his operational expertise, focus on numbers, and demanding approach. Under his leadership, Apple continued to innovate with products like the iPhone 6, Apple Pay, and the Apple Watch, leading the company to continued success and setting a new standard for excellence in the tech industry.
Insights
- Tim Cook's operational expertise and focus on numbers were crucial in Apple's revival after facing challenges post-Steve Jobs, leading to continued success and innovation.
- Under Tim Cook's leadership, Apple shifted its focus to creating products for a broader audience, launching groundbreaking products like the iPhone 6, Apple Pay, and Apple Watch, revolutionizing industries and showcasing ongoing commitment to progress and excellence.
Get key ideas from YouTube videos. It’s free
Recent questions
Who succeeded Steve Jobs as CEO of Apple?
Tim Cook
Related videos
Apple Explained
History of Steve Jobs (Full Documentary)
Nate Gentile
Cómo Steve Jobs ARRUINÓ su vida (Y suplicó para volver a Apple)
Harvard Business Review
How Apple Is Organized for Innovation: The Functional Organization
Newsthink
How the Brilliance of Steve Jobs Killed Him
Bloomberg Originals
Steve Jobs: How a Dreamer Changed the World
Summary
00:00
Tim Cook: Apple's Successor and Innovator
- Tim Cook played a crucial role in making Apple the most successful company in the world after Steve Jobs.
- Tim Cook's career began at IBM, where he rose to the position of director of North American fulfillment at just 31 years old.
- Cook's success at IBM led him to become the COO at Intelligent Electronics and later an executive at Compaq.
- Apple faced challenges after Steve Jobs left in 1985, leading to a decline in revenue and market position.
- Tim Cook joined Apple in 1998, attracted by Steve Jobs' vision and strategy for the company.
- Cook's operational expertise and focus on numbers and logistics were instrumental in Apple's revival.
- Tim Cook succeeded Steve Jobs as CEO in 2011, following Jobs' battle with pancreatic cancer.
- Cook's leadership style was characterized by a focus on numbers, long hours, and a demanding approach to operations.
- Despite initial skepticism, Tim Cook's leadership led Apple to continued success and innovation, exemplified by the launch of the iPhone 5 and iPad Mini.
- In 2014, Apple under Tim Cook's leadership surprised the world with innovative products, showcasing the company's ongoing commitment to progress and excellence.
19:33
Tim Cook's Apple: Innovation and Success
- Tim Cook, confident and prepared, unveils groundbreaking products at a significant event at the Flint Center, marking a new era for Apple.
- The iPhone 6 and 6 Plus, introduced by Tim Cook, defied Steve Jobs' principles, becoming the best-selling smartphones globally.
- Apple's shift under Tim Cook focused on creating products for a broader audience, leading to the iPhone's immense success.
- Apple Pay was launched, revolutionizing the payment industry and setting the stage for Apple's service dominance.
- The Apple Watch, a product of years of work, became the best-selling watch ever, showcasing Apple's continued innovation.
- Tim Cook's tenure at Apple, marked by unprecedented success, is approaching its end, leaving uncertainty about the company's future and the legacy he leaves behind.
