10 minutes with Geert Hofstede on Individualisme versus Collectivisme 10112014

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Individualism and collectivism are contrasting societal values that originated as political ideologies, later evolving into personality psychology concepts in the 1960s. Individualistic societies prioritize self-care and competition, while collectivist societies value in-group harmony and implicit communication.

Insights

  • Individualism and collectivism are social constructs that shape societies differently, with individualist societies emphasizing self-care and competition, while collectivist societies prioritize group harmony and exclusion of out-groups.
  • Communication styles vary between individualist and collectivist societies, with the former favoring explicit details in low context communication, and the latter relying on implied meanings in high context communication.

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Recent questions

  • What are individualism and collectivism?

    Individualism prioritizes self-care, while collectivism values in-groups.

  • How do individualist and collectivist societies communicate differently?

    Collectivist societies use high context communication, while individualist societies use low context communication.

  • What is the significance of in-groups in collectivist societies?

    In collectivist societies, in-groups provide a sense of identity and support.

  • How do individualist and collectivist societies view competition?

    Individualist societies focus on competition, while collectivist societies prioritize harmony.

  • What is the role of individualism scores in societal comparisons?

    Individualism scores range from 0 to 100, with the US scoring highest.

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Summary

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"Individualism vs. Collectivism: Societal Values and Communication"

  • The terms individualism and collectivism originated in the 19th century as political ideologies with strong value connotations, later evolving into personality psychology concepts in the 1960s.
  • Individualism refers to societies where individuals have loose ties and prioritize self-care and immediate family, while collectivism involves strong in-groups like families, tribes, or villages.
  • In collectivist societies, people identify with the group, leading to exclusion of out-groups, while individualist societies focus on universalism and competition between individuals.
  • High context communication is prevalent in collectivist societies, where much is implied, while low context communication is typical in individualist societies, necessitating explicit details.
  • Individualist societies value confrontations as potentially beneficial, while collectivist societies prioritize harmony within the in-group to maintain strength; individualism scores range from 0 to 100, with the US scoring highest.
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