كيف يمكن أن تقنع الناس بفوائد التدخين والحرب؟ | الدحيح
New Media Academy Life・2 minutes read
Propaganda during WWI influenced US entry into the war, with Edward Bernays shaping public perceptions and later impacting American culture through marketing tactics, including rebranding Lucky Strike and promoting bacon as a breakfast staple. Bernays' focus on emotions over logic, desire creation, and manipulation of public opinion extended to his work with the United Fruit Company in Latin America, resulting in mixed success due to cultural disparities and local challenges.
Insights
- Wartime propaganda during World War I, orchestrated by President Woodrow Wilson and the Committee on Public Information, significantly influenced public opinion and led to the US declaring war in April 1917.
- Edward Bernays, a pioneer in modern advertising and public relations, utilized emotional appeal and psychoanalytic theories to shape public perceptions, revolutionizing marketing strategies that continue to impact consumer behavior and societal norms today.
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