The easiest form of passive income I've found
Oliur Online・2 minutes read
Starting with social media content creation, the individual transitioned to selling digital products like Lightroom presets, making $165,000 on Payhip and $30,000 on Gumroad in 2023. Despite switching platforms for cost efficiency, the Gumroad profile still earned $330,000, showcasing the potential of passive income through creating and marketing digital products.
Insights
- Building an audience from scratch is crucial for transitioning from social media content creation to profitable digital product marketing, emphasizing slow progress in mastering content creation and product development.
- Marketing digital products is a highly passive income stream that can generate revenue over time with minimal initial investment, contrasting with traditional investing, such as stocks and shares portfolios, highlighting the longevity of products like wallpaper packs, Lightroom presets, and icons.
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Recent questions
What is passive income?
Passive income is money earned with minimal ongoing effort.
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Summary
00:00
"Building Passive Income Through Digital Products"
- Passive income requires upfront work or maintenance
- Stocks and shares portfolio is the creator's true passive income
- Creator made $165,000 on Payhip and $30,000 on Gumroad in 2023
- Switched from Gumroad to Payhip due to cost efficiency
- Despite the switch, Gumroad profile remained active and generated $330,000
- Total profit from digital products is around $165,000 after deducting costs
- Creator started with selling Android icons and evolved to various digital products
- Lightroom presets are the best money makers for the creator
- Product ideas include Notion templates, Excel courses, and Framer templates
- Skillshare is recommended for those starting out without skills or knowledge
12:01
"From Social Media to Passive Income"
- Starting with no money, the individual began creating social media content, which gradually transitioned into producing digital products and marketing them. Building an audience from scratch is emphasized as the initial step, acknowledging the slow progress in mastering content creation and product development for eventual profit.
- The income generated from marketing digital products ranks as the second most passive stream, following a portfolio. Unlike investing in a portfolio, creating and marketing digital products requires minimal initial investment and can continue to generate income over time without significant ongoing effort. The longevity of these products is highlighted, with examples like wallpaper packs, Lightroom presets, and icons created years ago still generating revenue.
