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Best Way To Start Print On Demand in 2024 (Complete Tutorial)

Santrel Media・181 minutes read

Individuals have made thousands to $770,000 monthly profit using the Print on Demand method, which the video covers extensively. Setting up accounts with Gelato and Shopify is essential for product listing and sales, enabling streamlined operations and seamless product creation.

Insights

Print on demand is a lucrative e-commerce method allowing individuals to earn significant profits monthly.
Supplier selection and marketing setup are pivotal steps in creating a profitable print on demand business.
Gelato, a recommended supplier, offers a vast network, fast delivery, and quality assurance for print on demand products.
Pricing analysis suggests selling t-shirts at $20.88 to $32.58 with shipping costs around $3.96 and a profit margin of 40-50% recommended.
Website customization on platforms like Shopify is essential for creating a professional and user-friendly online store.

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Recent questions

What is print on demand?
Print on demand involves selling products without holding inventory.

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Summary

00:00

Profitable E-Commerce: Print on Demand Success

The video promises to reveal steps to create a professional e-commerce website selling print on demand products profitably.
Individuals have made thousands to $770,000 monthly profit using this method.
Print on demand is popular due to its automation, low overhead, and minimal risk.
The method allows starting with minimal funds, scalable growth, and avoids common e-commerce challenges.
The video will cover finding a reliable supplier, designing a professional site, creating products, and setting up marketing strategies.
The key steps in the video are supplier selection and marketing setup, crucial for profitability.
Print on demand involves selling products without holding inventory or handling shipping logistics.
The recommended supplier, Gelato, offers a vast print on demand network in 32 countries, fast delivery, and quality assurance.
Setting up accounts with Gelato and Shopify is essential for product listing and sales.
Connecting Gelato to Shopify streamlines operations, enabling seamless product creation and sales.

12:17

"Designing and Printing T-Shirts with Gelato"

The recommended t-shirt for beginners is the Gilden 5000 heavyweight unisex crew neck t-shirt, available in various colors.
Making samples before ordering in bulk is advised to determine the best product for your needs.
Canva is a free and user-friendly tool for designing marketing materials, including t-shirt designs.
Canva offers templates, graphics, text options, and customization features for creating designs.
Designs can be downloaded from Canva and uploaded to Gelato for printing on t-shirts.
Gelato offers direct-to-garment (DTG) or embroidered printing options for t-shirts.
Designs can be created directly in Gelato or uploaded from Canva for printing.
Gelato provides mockup tools for visualizing designs on t-shirts before printing.
Upgrading to Gelato Plus offers shipping discounts, premium mockup tools, and design features.
Detailed product information, descriptions, size tables, and tags can be added in Gelato for seamless integration with Shopify.

23:52

Optimizing Profit Margins for Apparel Sales

The t-shirt design will include graphic humor and be part of a collection on the homepage.
Free shipping will be displayed on the storefront to attract visitors.
Pricing analysis reveals a retail guide suggesting selling prices ranging from $20.88 to $32.58.
Shipping costs are $3.96, estimated production costs range from $10 to $16, and profit margins can be adjusted.
Different colors may have varied pricing, while sizes are generally consistent except for 2XL and 3XL.
Setting a profit margin around 40-50% is recommended for a $30 t-shirt.
Customizing prices for different sizes and colors can impact profit margins.
Publishing the product after setting prices and profit margins is the final step.
Adding a new product, like a phone case, involves selecting the model, uploading design files, and setting prices.
Ordering samples for products is recommended to visualize and market them effectively.

35:31

"Shopify Website Customization: Themes, Layout, Sections"

Payment and retail price set to be the same for personal use, no profit intended.
Order status shown as pending, awaiting payment confirmation.
Guidance provided on navigating a Shopify store efficiently.
Importance stressed on avoiding amateurish store appearance by customizing details like store title.
Instructions given to access and explore Shopify themes for website customization.
Selection of a theme, "Refresh," for website design demonstrated.
Ability to customize and publish themes one at a time highlighted for easy website updates.
Password protection feature discussed to prevent accidental orders during website construction.
Introduction to website customization through section layout in Shopify.
Step-by-step process detailed for adding and customizing sections like featured products and FAQs on the website.

47:22

Customize Website for Optimal User Experience

Customers can use the code "MIC" to save 10% on their purchases.
The announcement bar can display various messages, such as "Free Shipping."
The speed at which announcements cycle can be adjusted, with 6 seconds being a reasonable interval.
The header can be customized, with options for dropdown, mega menu, or drawer menu.
The header can be set to sticky, always visible, or always visible with a reduced logo size.
It is essential to save changes frequently, especially after customizing elements like the logo.
Social icons should be customized to direct users to the correct social media profiles.
The favicon should be changed to the store's logo for a more professional appearance.
The website's design should be checked on mobile devices to ensure proper display.
Additional pages like product pages can be customized to include sections like featured collections for upselling.

59:07

Optimize Online Store for Smooth Transactions

Ensure your store name is easily recognizable on credit card statements to avoid payment disputes.
Consider setting up customer accounts for future orders, especially for larger stores with multiple products.
Self-serve returns can be enabled to streamline the return process, though it may increase return rates.
Utilize Gelato for shipping profiles to simplify shipping processes.
Adhere to local tax laws when setting up taxes and duties on your store.
Easily set up digital gift cards on your website with varying denominations and no expiration date.
Explore different sales channels like TikTok, Instagram, and Google Shop to expand your reach.
Purchase a domain through Shopify for ease of management and faster connection.
Ensure SSL encryption is enabled for a secure website connection.
Customize menus on your website for easy navigation and add incentives like discounts to encourage purchases.

01:11:25

"Discounts and Personalization with Gelato Dashboard"

Discounts can be offered on products or the entire order, including free shipping with a code.
An order discount of 10% using the code "Mike" can be set, with options for percentage or fixed amount discounts.
Minimum purchase requirements can be set, with eligibility for all customers and no limit on maximum discount.
Discounts can be combined with shipping discounts or other order discounts, with an end date like January 31st at midnight.
Gelato offers personalization options for products like mugs, allowing customers to add text and images.
Gelato dashboard includes tabs for home, product catalog, orders, stores (like Shopify), and personalization studio.
Personalization studio allows for easy design and customization of products like mugs with text, images, and colors.
Pricing options for personalization start at $0 per month plus $1 per transaction, with mockups and profit margins adjustable.
Gelato offers features like templates, branded packaging, analytics, and price navigator for product pricing guidance.
Marketing strategies include organic (free) and amplified (paid) methods, with emphasis on building organic content and using Facebook for quicker Google ranking.

01:24:35

"Setting Up Facebook and Instagram Business Pages"

To set up a Facebook business page, ensure to add a photo and logo once products are available.
Customize the action button on the page to direct traffic to your online store, using options like "learn more" or "view shop."
Connect WhatsApp for customer inquiries or turn notifications on/off as needed.
Create a welcome post with photos of products to showcase your offerings.
Post about five to seven times initially to establish content on your page.
Adjust settings on your Facebook business page by managing sections and removing unnecessary ones.
Edit your bio and add featured photos to highlight new products.
Establish an Instagram business page by creating an account, setting it to a professional account, and connecting it to Facebook.
Utilize Shopify to connect Instagram and Facebook for easier setup of Facebook shopping.
Add TikTok as a sales channel on Shopify for effective marketing and advertising, utilizing available free advertising dollars through a specific link.

01:36:42

"Business Onboarding Support: Create Ads for Sales"

Spend $1,500 to receive onboarding support for your business.
Create an account by selecting options and signing up with an email and password.
Solve a puzzle and confirm your email to proceed.
Choose your industry, such as e-commerce and clothing, and name your business.
Review policies, agree, and select "get started."
Opt for manual or automatic payment and proceed to the ads manager.
Choose between simplified or custom mode for ad creation.
Select "drive product sales" as the advertising objective.
Set up a campaign name, such as "santell merch shop," and choose website conversions as the goal.
Determine a campaign budget, starting with $100 per day, ensuring a gradual increase based on ad performance.

01:48:58

Creating Effective TikTok Ads: Three Steps

To create a TikTok ad, focus on three main steps: hook, story, and product introduction.
The hook should be attention-grabbing to stop viewers from scrolling mindlessly.
Craft a brief story related to the hook to engage viewers further.
Introduce the product as a solution to a problem in a relatable manner.
When uploading the ad on TikTok, ensure the text is concise and fits well.
Add a call to action in the text for viewers to act upon.
Include the URL linking to the product page for viewers to make a purchase.
Payment for the ad can be done using a credit or debit card, with a verification charge that will be refunded.
After submitting the ad, TikTok will review it before it starts running, typically within a few hours to a day.
For product photography, ensure a clutter-free background and use natural lighting from a window at a 45° angle.

02:00:49

"Maximize TikTok Ads for Organic Growth"

In regular camera mode, consider removing distractions like objects behind you, such as a chair, plain wall, or plant, unless using the latest iPhone for a clear background.
On TikTok, active ads will prompt regular email updates on spending, typically in $5 or $15 increments, with multiple receipts daily.
To manage ads on TikTok, toggle individual ads or entire ad groups on or off using the switch on the left side within the ad.
Within TikTok's ad interface, three tabs display campaigns, ad groups, and individual ads, allowing easy navigation and control.
Hovering over an ad label on TikTok reveals a menu displaying data like total cost, cost per action, impressions, clicks, and cost per click, aiding in ad optimization.
Replicate successful ads on TikTok by creating variations for Instagram, Facebook, and YouTube, leveraging organic feedback and potential viral reach.
Friday Beers exemplifies effective organic marketing by creating entertaining content that subtly promotes their brand, garnering free traffic and attention.
Crafting successful videos on TikTok may require multiple attempts to identify high-performing content and trends within or adjacent to your niche.
Utilize email marketing to boost conversions by capturing customer emails for future remarketing, with platforms like Omnisend offering powerful e-commerce integrations.
Omnisend's integration with Shopify simplifies email marketing setup, allowing for customization of brand assets, email workflows, and automation for improved customer engagement and sales.

02:12:55

Email AB Testing and Workflow Customization Guide

AB testing allows for testing two different emails to see open rates and click-through rates.
Simplify workflows by deleting unnecessary steps and focusing on essential emails like the welcome email.
Customize the welcome email content, including the preheader, sender's name, and email address.
Edit the email content, adjust text, font, and layout, and save changes before publishing.
Start the workflow after customizing the form, list, and welcome email.
Customize forms by adding elements like radio buttons, checkboxes, images, and links.
Adjust form behavior settings like display options, scheduling, and audience management.
Utilize scroll depth, exit intent, or time on page for form display to enhance user experience.
Authenticate a custom sender's domain by adding SPF, DKIM, and DMARC records in domain settings.
Verify the added records and complete additional steps to ensure secure email sending using the custom domain.

02:24:50

Maximizing E-commerce Success Through Customer-Centric Strategies

Customer support is crucial initially; knowing customer details like subscriptions, orders, and spending helps personalize interactions.
Meta objects under content include size guides and cart upsells, enhancing website dynamics.
Finances section details sales, profit, and margins breakdown, offering insights as earnings increase.
Analytics focus on website performance, tracking sessions, visitor behavior, and device usage for optimization.
Marketing encompasses campaigns, automations, and insights, with omnisend for abandoned cart recovery.
Apps like Facebook, TikTok, and omnisend are recommended for marketing integration.
Shopify's vast app integrations, including Pinterest sales, offer diverse marketing opportunities.
Google and YouTube integration for ads and sales channels are powerful tools for online visibility.
Omnisend's abandoned cart recovery automation setup is user-friendly and effective for customer retention.
SEO apps like Tiny SEO aid in Google ranking through optimization of website content and user experience.

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