Ray Anderson: The business logic of sustainability
TED・2 minutes read
The speaker discusses Interface's journey towards sustainability, implementing changes in production to reduce environmental impact and introducing the Mission Zero initiative. Interface's efforts led to significant reductions in greenhouse gas emissions, increased profits, and a focus on renewable materials, showcasing the benefits of pursuing sustainability for business and the planet's future.
Insights
- Interface, led by the speaker, successfully implemented sustainability practices resulting in significant environmental benefits, cost savings, and enhanced market reputation.
- The speaker highlights the critical role of individuals in promoting sustainability, advocating for conscious choices that prioritize environmental preservation over degradation, especially in the context of climate change.
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Recent questions
What is the main focus of the speaker's solution?
Climate change
What concept did the speaker introduce for sustainability?
Mission Zero
What were some achievements of Interface in sustainability?
82% reduction in greenhouse gas emissions
How did pursuing sustainability benefit Interface?
Cost savings, innovation, increased market goodwill
What does the speaker urge individuals to choose for the future?
Help the planet
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