Kesombongan Designer Hancurkan ERSPO dan Jersey Timnas PSSI.
Ferry Irwandi・2 minutes read
The national football team's new jersey design controversy sparked by the selection of Erigo as the sponsor led to negative reactions from players and fans, culminating in a public backlash and significant losses for all involved parties. Airpo intervened, disassociating from the original designer, Ernanda, and pledging to involve the public in future jersey designs to promote innovation and community participation.
Insights
- The uproar in the football community stemmed from the unveiling of new jerseys rather than the team's performance, highlighting the significance of apparel in sports culture.
- Negative feedback on the new jersey designs, coupled with defensive responses from the designer Ernanda Putra, led to a public relations crisis and subsequent loss for all parties involved, emphasizing the importance of effective communication and receptiveness to criticism in brand management.
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Recent questions
Why are the new national football team jerseys causing commotion?
The new national football team jerseys have sparked controversy not due to the team's performance, but rather the design of the jerseys. The tender held in August 2023 resulted in Erigo being chosen as the new sponsor for the National Team's apparel. However, the launch of the jerseys received mixed reviews, with some criticizing the design. This controversy highlights the subjective nature of taste in jersey design, as seen in past examples like Arsenal's "banana jersey" that eventually gained popularity.
How did Mils respond to criticism of their jersey designs?
In response to criticism of their jersey designs, Mils, the previous sponsor, innovated with new designs, including a black and gold alternative. However, issues arose when players complained about the functionality of the jerseys, leading to negative responses from the designer, Ernanda Putra. This situation escalated further when Ernanda's defensive and aggressive responses to criticism led to a backlash and calls for a boycott of the brand.
How did Airpo address the controversy surrounding the new jerseys?
Airpo intervened in the controversy surrounding the new jerseys by apologizing for the situation caused by designer Ernanda and announcing a change in the jersey design process. Ernanda's public apology and subsequent comments on social media further fueled the controversy, resulting in significant losses for all parties involved. Airpo ultimately announced a disassociation from Ernanda and pledged to involve the public in future jersey designs, aiming for innovation and community participation.
What controversy surrounded the winner of the jersey sponsorship auction?
The winner of the jersey sponsorship auction, Erigo, faced controversy as their name disappeared upon launch, sparking speculation about their connection to another company. Various rumors circulated about the owner's location and role, creating a buzz among netizens. This controversy added to the already heated discussion surrounding the new national football team jerseys.
How did the public react to the controversy surrounding the new jerseys?
The public reaction to the controversy surrounding the new jerseys was significant, with many expressing their dissatisfaction with the situation. Calls for a boycott of the brand and negative responses to the designer's behavior were prevalent. The involvement of Airpo in addressing the controversy and announcing changes to the design process was met with mixed reactions, as the public awaited further developments in the ongoing saga.
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Summary
00:00
National Football Jersey Controversy and Rebranding
- The commotion in the national football scene is not due to the team's performance but rather the new jerseys worn by players.
- A tender was held in August 2023 to find a new sponsor for the National Team's apparel, with Erigo being chosen over other brands.
- The launch of the new jerseys by PSSI before a match against Vietnam received mixed reviews, with some criticizing the design.
- Taste in jersey design is subjective, as seen in past examples like Arsenal's "banana jersey" that became popular over time.
- Mils, the previous sponsor, responded to criticism by innovating with new jersey designs, including a black and gold alternative.
- Issues arose when players complained about the jerseys' functionality, leading to negative responses from the designer, Ernanda Putra.
- Ernanda's defensive and aggressive responses to criticism escalated the situation, leading to a backlash and calls for a boycott of the brand.
- The CEO of Airpo intervened, apologizing for the controversy caused by Ernanda and announcing a change in the jersey design process.
- Ernanda's public apology and subsequent comments on social media further fueled the controversy, resulting in significant losses for all involved parties.
- Airpo announced a disassociation from the original designer, Ernanda, and pledged to involve the public in future jersey designs, aiming for innovation and community participation.
14:23
Mystery Surrounds Erigo Auction Winner
- The winner of an auction, Erigo, faced controversy as their name disappeared upon launch, sparking speculation about their connection to another company. Various rumors circulated about the owner's location and role, creating a buzz among netizens.
