Chris Do Redesigns Our Logo! (For FREE)
AJ&Smart・22 minutes read
Designers Chris and Jonathan compete to redesign a logo for AJ&Smart, with Chris using Adobe Illustrator and Jonathan focusing on futuristic elements. Chris faces challenges with the letter "S" while Jonathan feels confident, aiming to create an iconic symbol using primitive shapes like circles and triangles, with suggestions to add a plus instead of an ampersand for versatility and accuracy.
Insights
- Chris and Jonathan engage in a logo redesign competition, with Chris using Adobe Illustrator and facing challenges with the letter "S," while Jonathan focuses on futuristic elements and feels confident about his design.
- The logo redesign process involves simplifying AJ&Smart into primitive shapes for versatility, with Chris envisioning a modular design adaptable for various applications like wallpapers and clothing items, aiming to create an iconic symbol representing motivation, innovation, and global reach.
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Recent questions
What is the competition about?
Redesigning logos
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Summary
00:00
Logo Redesign Competition: Chris vs Jonathan
- Future logo redesigned, similar to Apple or Nike logos, color changed to brown
- Competition between designers Chris and Jonathan Courtney
- Audience to choose the winner based on redesigned logos
- 10-minute time limit for redesigning logos
- No rules, any design tool allowed, Internet access permitted
- Winner's logo to be used by the company for at least one day
- Chris using Adobe Illustrator for redesign
- Jonathan focusing on adding futuristic elements to the logo
- Chris facing challenges with the letter "S" in the logo
- Jonathan feeling confident about his design, Chris not satisfied with his logo
17:27
Innovative logo design for AJ&Smart brand.
- Chris presents a logo concept to Jonna, inspired by post-it notes and a square mm unit, aiming to create an iconic symbol for AJ&Smart.
- The logo design process involves simplifying AJ&Smart to accelerate processes, breaking it down into primitive shapes like circles, triangles, and squares for versatility.
- Chris envisions the logo as a modular design that can be used in various applications like wallpapers, patterns, ribbons, and even clothing items.
- Jonna suggests using a plus instead of an ampersand in the logo, which Chris agrees to explore further to enhance the design.
- Chris reveals a new logo concept for the future, incorporating an "e" at the end of "future" for accuracy and changing the color to a more flesh-tone brown.
- The logo symbolizes motivation, innovation, and global reach, with the face of the future looking proudly at the logo, designed to be adaptable for smaller sizes like on Instagram.
